Best Financial Services Loyalty Programme of the Year

Avantcard

Avantcard is a leading provider of credit card and personal loan products in the Irish market. Last year, it launched Reward+™, a new credit card product which was the result of extensive research into what customers really wanted from a credit card. Avantcard found that customers want rewards that are relevant to them and to be able to build their own reward packages to enhance their lifestyle. This led to the creation of a new type of credit card product that, for the first time in Ireland, offers this choice.

Reward+ customers can choose an initial introductory reward of either an interest-free balance transfer or €30 cashback. It also includes an ‘always-on’ option of an interest refund every month or, alternatively, customers can opt for 1.25% cashback on their retail purchases, currently the highest cashback rate on any credit card in Ireland.

All Avantcard credit card customers also have access to its unique rewards platform called Avantages™. Avantages has hundreds of ‘always on’ savings and offers across a range of top high street brands, giving a mix of immediate discounts, cashback and exclusive offers. The Avantages platform not only provides opportunities for customers to both save and earn money, it also gives access to daily lifestyle advice, guidance and education.

Go to avantcard.ie to find out more about the Reward+ credit card or Avantages.

Aviva

Aviva Ireland – ‘You’re safe in the hands of Aviva’

Somethings never change…

From an Irish Mum’s ability to know best, to a partner’s ability to borrow your belongings, to our desire to protect the people and possessions that matter most to us. At Aviva, we know this because we’ve been insuring what Irish people value most since 1780.

In 2018, Aviva were faced with challenging trading conditions and our advertising was suffering from creative wear-out. We knew we had a great asset in our sponsorship of the Aviva Stadium but questioned the link between this and Aviva, the Insurance Company’.

We knew that we needed a new marketing strategy that put our customers first.

Through in-depth customer research we identified a key insight that would lay the foundations:

CUSTOMERS HATE THE HASSLE OF SWITCHING AND WOULD PREFER
TO BE REWARDED FOR STAYING WITH THEIR INSURER.
And with this in mind, ‘You’re safe in the hands of Aviva’, was born.
An insight-led fully-integrated, customer campaign which rewarded and recognised existing and multi-product holders in three distinct ways:

  1. We put the focus on our existing customers
  2. We made it easier for them to do business with us
  3. We rewarded their loyalty

This through-the-line, fully integrated campaign, worked across our product portfolio (car, home and life) with a striking brand message that seamlessly embedded Aviva Stadium as a core brand building asset. It’s an excellent example of how a strategic, creative and well executed campaign be truly transformative on the organisation’s commercial performance and on our relationship with our customers.

Permanent TSB

Following on from our success in winning the title of ‘Irish Loyalty Programme of the year’ at last year’s awards for the Permanent TSB Explore Account, we are delighted to have been nominated as a Finalist in the 2020 Irish Loyalty Awards under two categories; Financial Services Loyalty Programme of the Year and Established (3yrs +) Loyalty Programme of the Year.

Permanent TSB at its core is built on loyalty to our customers and we strive to continue to give more back in return for their loyalty to us. Launched in June 2016, The Explore Account from Permanent TSB rewards customers in a number of ways and gives them the ability to earn cashback for simply doing their everyday banking.

We are also proud to be a frontline sponsor of the Awards this year and be part of the celebration and recognition of brands that aspire to create customer loyalty in Ireland today. In today’s competitive economic environment, customers need to be appreciated and valued, which is why rewarding loyalty and finding innovative ways to put the customer at the heart of the business has never been more important. We look forward to seeing what the 2020 Irish Loyalty Awards has to showcase this year at what is definite to be a great event.

Best Retail Loyalty Programme of the Year

Dulux Paints Ireland

Dulux Paints Ireland, part of the global AkzoNobel Group, is a leading provider of paint and coatings in Ireland.

Unlike other markets where their Dulux Decorator Centres give them direct access to Trade Customers (painters & decorators), Dulux Paints Ireland distributes through an independent set of Irish Retailers. These range from family-owned stores to nationwide independent retail groups, and all of them sell Dulux Trade products alongside many competing brands.

Dulux knew that if they were to build a competitive advantage in Ireland, they needed to support the Independent Retailer network, and grow their Trade business by communicating with Trade Customers directly to influence spend and brand affinity.  If they achieved this, they would create a repository of valuable market data that no other paint brand in Ireland would enjoy.

In a global industry first, Dulux launched Dulux Trade Points, a loyalty programme that builds sustainable, long-term, and profitable relationships with both Trade Customers and Retailers.

  • For the Retailer, by offering the Dulux Trade Points programme they can attract repeat-business, regular and incremental footfall and revenue, and secure a new channel to communicate directly with Trade Customers.
  • The Trade Customers, for the first time ever, are now being recognised and rewarded by a Paint Brand, in a way that they value most!

With a nationwide footprint of 35 stores and more than 2,500 members, this innovative loyalty programme has successfully created a commercial advantage for Dulux that its competitors simply cannot compete with – and rewards its customers for choosing Dulux.

Glanbia

Glanbia CountryLife Loyalty Club for gardening enthusiasts!

CountryLife Garden Centres is part of Glanbia Ireland and its agribusiness function of 52 agri-retail branches in total. There are 14 CountryLife garden centres across the South East and is the second largest garden centre chain In Ireland offering low prices on high quality plants.

In 2011, the CountryLife Loyalty Club evolved from a simple 10% discount on all purchases to a highly effective points based rewards club offering members 5% back on all garden centre purchases.

The garden centres are mostly rurally located with staff often knowing customers by name, which is one of the many charms of CountryLife. The loyalty programme is hugely popular amongst customers and viewed as a favourite amongst clubs they are members of. Members truly feel rewarded earning 5 points per every €1 spent in the garden centre.

Skechers Ireland

Skechers Ireland began operating in March 2010 as a franchise of the US Skechers brand. They currently have 20 stores nationwide; 5 in Northern Ireland and 15 in the Republic of Ireland.

The Skechers Ireland loyalty programme was launched in 2015. The aim of the programme is to reward repeat custom and to show customers that they are valued by the company. Since its launch, Skechers have signed up over 270,000 customers to the loyalty programme. Skechers staff register new customers using tablets in-store and they are prompted to use their card with every transaction. Customers receive 5% of every purchase back on their card as money back points.

Each customer is encouraged to sign up to the loyalty database and to receive communications via email or text. Through these channels, Skechers build a relationship with customers by sharing information on new ranges and offers.

In March 2019, Skechers Ireland launched a closed microsite for loyalty customers. This has been a successful way to create a multi-channel experience for the loyalty database. The microsite gives them the opportunity to Click and Collect to their local store or to simply browse the newest styles. It is also a helpful way to give loyalty members access to exclusive discounts and to make them feel valued by the brand. Customers gain loyalty points on all transactions and can spend any accumulated points instore or online.

Best Loyalty Industry Innovation of the Year

Aer Lingus

Aer Lingus AerClub brings innovative features and engagement to 1.4 million flyers
AerClub, the loyalty programme of Aer Lingus, has gone from strength to strength since launching in 2016. With over 1.4 million members, our objective is to become the leading rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth.

AerClub is designed to recognise and reward frequent flyers for their loyalty to Aer Lingus with a range of member benefits including lounge access, priority boarding and upgrades. Avios is the reward currency of AerClub with a range of in air, on the ground and online partners enabling members to collect Avios on their everyday spend. The programme also recognises our less frequent travellers with a wide variety of collection partners and activities such as member events, competitions and bonusing campaigns. Avios can be spent to get money off flights, upgrade to business class, hotels stays, car rentals and travel experiences.

In the last three years the programme has launched credit cards in the Irish and US markets with an Avios earn and travel benefits. The AerClub eStore offers members in the US, UK and Ireland, the opportunity to collect Avios on their online shopping with hundreds of their favourite brands. Our innovative card linking product enables members to automatically collect Avios with partners on their credit or debit cards at the cinema, hotels and more. Members are kept up to date with the latest AerClub news through an active CRM programme

Avantcard

Avantcard is a leading provider of credit card and personal loan products in the Irish market. Last year, it launched Reward+™, a new credit card product which was the result of extensive research into what customers really wanted from a credit card. Avantcard found that customers want rewards that are relevant to them and to be able to build their own reward packages to enhance their lifestyle. This led to the creation of a new type of credit card product that, for the first time in Ireland, offers this choice.

Reward+ customers can choose an initial introductory reward of either an interest-free balance transfer or €30 cashback. It also includes an ‘always-on’ option of an interest refund every month or, alternatively, customers can opt for 1.25% cashback on their retail purchases, currently the highest cashback rate on any credit card in Ireland.

All Avantcard credit card customers also have access to its unique rewards platform called Avantages™. Avantages has hundreds of ‘always on’ savings and offers across a range of top high street brands, giving a mix of immediate discounts, cashback and exclusive offers. The Avantages platform not only provides opportunities for customers to both save and earn money, it also gives access to daily lifestyle advice, guidance and education.

Go to avantcard.ie to find out more about the Reward+ credit card or Avantages.

Circle K

Play or Park – Here for Ireland

Play or Park launched in February 2013 and has grown to over 560,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. With the first loyalty program to use a gaming mechanic in Ireland, each month we reward one lucky member with an Experience of a Lifetime. This year we will be sending our winners off to enjoy luxury trips as far away as Thailand, Australia and Mauritius, as well as classic American vacations in California and NYC. We’ll also be giving away hundreds of thousands of free treats to all our runners-up again this year, rewarding them for their on-going engagement with our brand.

In 2019, we launched the first brand partnership with both the Olympic Federation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games. Using our Play or Park platform, customers generate new digital coins every time they scan their loyalty tag at a Circle K site. These coins go directly to Irish athletes who use them to purchase fuel & food in store every day, meaning Circle K customers are making athletes lives a little easier on their journey to Tokyo 2020.

Vhi

In December 2016, Vhi announced a new partnership with parkrun Ireland, a global first for parkrun which is now established in 20 countries with more than 2.9 million participants worldwide.

Vhi is Ireland’s leading health insurer with one million customers and a 50% market share. First established in 1957, Vhi remains a not for profit organisation.

As part of our sponsorship – Vhi wanted to raise awareness of parkrun Ireland, encourage more people to try it out and encourage people to become regulars.

For that reason we designed parkrun Rewards – running themed incentives that are rewarded to people who both volunteer and participate at regular intervals.

Vhi parkrun rewards launched on 28th September 2018 – making Vhi the first health insurer in Ireland to tangibly reward customers for making healthy choices and taking part in healthy activity.  Given our share of the health insurance market – we envision that in the long term, this will potentially have a significant impact on the overall health of the nation.

Vhi parkrun Rewards, is a digital loyalty programme, that provides all Vhi customers the opportunity to earn healthy lifestyles rewards as they participate or volunteer in parkruns.

RewardStore

Reward Store is a revolutionary product researched, built and operated by WIN|WIN – Ireland’s leading Reward & Loyalty Agency. Reward Store is a tech solution which enables both Retail Head Offices and Suppliers to engage with their trade customers and achieve compliance at store level across several KPI metrics. While doing so, LOYALTY is achieved via real incentives that sustain engagement and crucially performance. This performance directly correlates to increased sales at a fraction of the cost to traditionally service these channels – resulting in enhanced margin. Dare we say it – a WIN|WIN for our clients and their customers!

The Reward Store solution can be introduced to multiple channel models including FMCG Retail, High Street Retail, Telecommunications, Fashion, Pharmaceutical, DIY, Restaurant Chains and Forecourt Retailing. Are you a Retail Head Office who wants to influence Management and Team Performance across your branch network or perhaps you are a Supplier wants to influence Retail Management to support your product ranges across multiple Retail networks, both Group and Independents – then Reward Store is the smart solution for you.

Reward Store Key modules include Ideal Store Surveys, Training Releases (PDF & Video), Resource Library, 2-way Messenger, Photo Tagging & Upload, POS Catalogue with Order Fulfilment and Reporting.

Best Utilities Loyalty Programme of the Year

SSE Airtricity

At SSE Reward, we are incredibly humbled by these four nominations for this years’ Irish Loyalty Awards, especially given the excellent work put in by our fellow nominees. We are highly satisfied with the performance of our platform thus far and these nominations are truly a cherry on top for the platforms performance over the last 12 months.

2019 started with the SSE Reward programme being completely revamped and relaunched back in January. Customers have responded positively to what we’ve been doing and we have seen exponential growth of our membership base.

We believe in providing our members with “Rewards Worth Experiencing”, which are delivered through our extensive brand partnerships and sponsorship agreements. These include our sustainability partnership with Dublin zoo as well as our sponsorship of The SSE Arena Belfast.

We pride ourselves in our ability to deliver what we believe to be unmatched customer rewards and experiences, such as our recent competition to send a group of customers on a trip to London to attend an SSE exclusive intimate gig with snow patrol. Other such exclusive experiences are demonstrated in our train like Ireland competition where we gave the opportunity to 10 SSE Reward Members to send a child to Abbotstown to train as Ireland do with Mick McCartney. The highlight from the year in terms of how we rewarded our customers could be seen at our exclusive SSE Rewards Night at Dublin Zoo’s Wild Lights. At this event we were able to reward 5,000 of our customers with a valuable reward worth experiencing, completely free.

Three Ireland

3Plus, Three’s loyalty programme, offers money can’t buy experiences and great discounts with leading brands, such as Elverys, Eason and Just Eat , to Three’s 2.3 million customers nationwide. Currently, there are over 200 offers live on 3Plus, and any Three customer can join the programme, there is no eligibility criteria.

In the last year, Three has developed another layer to this programme by providing local offers and is now working with 180 local partners in 25 counties. Using advanced geo targeting, Three’s customers can avail of offers from local partners that are specific to their location, be it Carlow, Ennis or Mullingar. Over 2,500 offers have been availed of to date and continue to grow.

The ability to measure the effectiveness of campaigns is of huge benefit to businesses. Mobile and online worlds are now connected with the physical world, allowing partners to see exactly how many people downloaded the codes and how many were redeemed. Sharing this valuable knowledge with a business allows them to join the dots, giving them the power to adjust their offers to maximise return.

3Plus has delivered significant commercial growth and driven advocacy for the Three brand, acting as a powerful influencer and demonstrating to customers that loyalty is rewarded, resulting in more customers staying with Three and benefiting from doing so.

To find out more about 3Plus offers, log on to plus.three.ie or download the app

Three Ireland is a finalist in both the Utilities and Technology Loyalty Programme of the Year.

Vodafone

As the largest operator in Ireland, with many customers who have been with us for up to 20 years, we wanted to find a way to say thank you for their loyalty. Since the programme’s inception in early 2018, Vodafone’s Fantastic Days has been committed to rewarding customers simply for being with the Vodafone network.

 

Our portfolio of offerings is split into five distinct propositions: Fantastic Fridays, Fantastic Offers, Fantastic Freebies, Fantastic Birthdays and Thank You Days. Using one of these five categories as a vehicle for our gratitude, we aim to make our customers feel appreciated through the application of our digital strengths. There are no purchase intentions and no opt in requirement to be part of Fantastic Days. All offers, competitions and giveaways are available to all customers in the My Vodafone app.

 

As part of the overall Vodafone strategy, we are looking to build on customer loyalty and appreciation of our Brand and Fantastic Days is an integral part to this. In other areas such as Product launches, sponsorship of Irish Rugby and Vodafone Comedy Festivals, Fantastic Days is used as a Launchpad to promote awareness of these to our current customers.

The offers within Fantastic Days have been brought about as a direct result of customer feedback and research that we have undertaken on rewards and partnered with brands such as Revolut, Emirates and Hotels.com. We have looked into the types of offers and journeys that customers would expect from a Telco and we have implemented these.

Best Loyalty Programme Marketing Campaign of the Year

Aviva

Aviva Ireland – ‘You’re safe in the hands of Aviva’

Somethings never change…

From an Irish Mum’s ability to know best, to a partner’s ability to borrow your belongings, to our desire to protect the people and possessions that matter most to us. At Aviva, we know this because we’ve been insuring what Irish people value most since 1780.

In 2018, Aviva were faced with challenging trading conditions and our advertising was suffering from creative wear-out. We knew we had a great asset in our sponsorship of the Aviva Stadium but questioned the link between this and Aviva, the Insurance Company’.

We knew that we needed a new marketing strategy that put our customers first.

Through in-depth customer research we identified a key insight that would lay the foundations:

CUSTOMERS HATE THE HASSLE OF SWITCHING AND WOULD PREFER
TO BE REWARDED FOR STAYING WITH THEIR INSURER.
And with this in mind, ‘You’re safe in the hands of Aviva’, was born.
An insight-led fully-integrated, customer campaign which rewarded and recognised existing and multi-product holders in three distinct ways:

  1. We put the focus on our existing customers
  2. We made it easier for them to do business with us
  3. We rewarded their loyalty

This through-the-line, fully integrated campaign, worked across our product portfolio (car, home and life) with a striking brand message that seamlessly embedded Aviva Stadium as a core brand building asset. It’s an excellent example of how a strategic, creative and well executed campaign be truly transformative on the organisation’s commercial performance and on our relationship with our customers.

Glanbia

Glanbia CountryLife Loyalty Club for gardening enthusiasts!

CountryLife Garden Centres is part of Glanbia Ireland and its agribusiness function of 52 agri-retail branches in total. There are 14 CountryLife garden centres across the South East and is the second largest garden centre chain In Ireland offering low prices on high quality plants.

In 2011, the CountryLife Loyalty Club evolved from a simple 10% discount on all purchases to a highly effective points based rewards club offering members 5% back on all garden centre purchases.

The garden centres are mostly rurally located with staff often knowing customers by name, which is one of the many charms of CountryLife. The loyalty programme is hugely popular amongst customers and viewed as a favourite amongst clubs they are members of. Members truly feel rewarded earning 5 points per every €1 spent in the garden centre.

Sky

At Sky, we are on a mission to thank our customers. Our ambition was to ensure our most loyal customers felt recognised and appreciated for the time they have been with us and in turn transform the way they feel about our brand, increasing their “Intention to Stay” with us for longer. Sky needed to change the way it treated existing customers. Underlying drivers of churn showed that longer tenure customers were increasingly dissatisfied by a lack of recognition. Perceptions that new customers were treated better were reinforced by our focus on acquisition. In a maturing market, it was essential that we redress the balance.

Our challenge was emotional; Customers who felt that Sky recognised them for their loyalty were more likely to stay with Sky. Customers needed to feel that they were recognised and appreciated by Sky. Our key strategy was to flip loyalty programmes on their head and design a programme that demonstrates our loyalty to our customers rather than demanding their loyalty to us.

We created a loyalty programme based on tenure not spend – Specifically designed with the purpose of recognising and appreciating customers for the time they have spent with us, not the depth of their pocket. “The longer you are with us the better it gets”.

In August 2017 we launched Sky VIP and have been working hard behind the scenes to create money can’t buy experiences for our customers – from going beyond the ropes with Rory McIlroy, an evening with Katie Taylor, immersive Game of Thrones finale experience to feeding the elephants at Dublin Zoo and Code Camps for Kids over the mid-term break.

SSE Airtricity

At SSE Reward, we are incredibly humbled by these four nominations for this years’ Irish Loyalty Awards, especially given the excellent work put in by our fellow nominees. We are highly satisfied with the performance of our platform thus far and these nominations are truly a cherry on top for the platforms performance over the last 12 months.

2019 started with the SSE Reward programme being completely revamped and relaunched back in January. Customers have responded positively to what we’ve been doing and we have seen exponential growth of our membership base.

We believe in providing our members with “Rewards Worth Experiencing”, which are delivered through our extensive brand partnerships and sponsorship agreements. These include our sustainability partnership with Dublin zoo as well as our sponsorship of The SSE Arena Belfast.

We pride ourselves in our ability to deliver what we believe to be unmatched customer rewards and experiences, such as our recent competition to send a group of customers on a trip to London to attend an SSE exclusive intimate gig with snow patrol. Other such exclusive experiences are demonstrated in our train like Ireland competition where we gave the opportunity to 10 SSE Reward Members to send a child to Abbotstown to train as Ireland do with Mick McCartney. The highlight from the year in terms of how we rewarded our customers could be seen at our exclusive SSE Rewards Night at Dublin Zoo’s Wild Lights. At this event we were able to reward 5,000 of our customers with a valuable reward worth experiencing, completely free.

Vodafone

As the largest operator in Ireland, with many customers who have been with us for up to 20 years, we wanted to find a way to say thank you for their loyalty. Since the programme’s inception in early 2018, Vodafone’s Fantastic Days has been committed to rewarding customers simply for being with the Vodafone network.

 

Our portfolio of offerings is split into five distinct propositions: Fantastic Fridays, Fantastic Offers, Fantastic Freebies, Fantastic Birthdays and Thank You Days. Using one of these five categories as a vehicle for our gratitude, we aim to make our customers feel appreciated through the application of our digital strengths. There are no purchase intentions and no opt in requirement to be part of Fantastic Days. All offers, competitions and giveaways are available to all customers in the My Vodafone app.

 

As part of the overall Vodafone strategy, we are looking to build on customer loyalty and appreciation of our Brand and Fantastic Days is an integral part to this. In other areas such as Product launches, sponsorship of Irish Rugby and Vodafone Comedy Festivals, Fantastic Days is used as a Launchpad to promote awareness of these to our current customers.

The offers within Fantastic Days have been brought about as a direct result of customer feedback and research that we have undertaken on rewards and partnered with brands such as Revolut, Emirates and Hotels.com. We have looked into the types of offers and journeys that customers would expect from a Telco and we have implemented these.

CSR Loyalty Programme of the Year

SSE Airtricity

At SSE Reward, we are incredibly humbled by these four nominations for this years’ Irish Loyalty Awards, especially given the excellent work put in by our fellow nominees. We are highly satisfied with the performance of our platform thus far and these nominations are truly a cherry on top for the platforms performance over the last 12 months.

2019 started with the SSE Reward programme being completely revamped and relaunched back in January. Customers have responded positively to what we’ve been doing and we have seen exponential growth of our membership base.

We believe in providing our members with “Rewards Worth Experiencing”, which are delivered through our extensive brand partnerships and sponsorship agreements. These include our sustainability partnership with Dublin zoo as well as our sponsorship of The SSE Arena Belfast.

We pride ourselves in our ability to deliver what we believe to be unmatched customer rewards and experiences, such as our recent competition to send a group of customers on a trip to London to attend an SSE exclusive intimate gig with snow patrol. Other such exclusive experiences are demonstrated in our train like Ireland competition where we gave the opportunity to 10 SSE Reward Members to send a child to Abbotstown to train as Ireland do with Mick McCartney. The highlight from the year in terms of how we rewarded our customers could be seen at our exclusive SSE Rewards Night at Dublin Zoo’s Wild Lights. At this event we were able to reward 5,000 of our customers with a valuable reward worth experiencing, completely free.

Stampify

Stampify is a social enterprise whose vision is a world where no one is unsure of where their next meal will come from.

To achieve this vision the Stampify team created a loyalty card for charity that allows users to fight world hunger with every purchase from participating businesses.

The Stampify loyalty card works the same as conventional loyalty programmes with two key differences:
1. The Stampify loyalty card can be used across businesses
2. Every time you complete a card instead of received a complimentary coffee or meal, a donation is made to charity on your behalf.

For every card you complete partner businesses make a donation to feed a child for a week in their place of education in the developing world. The Stampify message is simple, one stamp = one meal. To date, Stampify has donated over 120,000 meals to fight world hunger.

To provide school meals to children in the developing world, Stampify partner with international aid charity Mary’s Meals who operate in 18 countries across Africa, Asia, Latin America, Eastern Europe, and the Caribbean.

The Stampify loyalty card for charity is available in over 100 locations around Ireland, you can find your nearest partner on our website.

Pick up a card today and stamp out world hunger!

Vhi

In December 2016, Vhi announced a new partnership with parkrun Ireland, a global first for parkrun which is now established in 20 countries with more than 2.9 million participants worldwide.

Vhi is Ireland’s leading health insurer with one million customers and a 50% market share. First established in 1957, Vhi remains a not for profit organisation.

As part of our sponsorship – Vhi wanted to raise awareness of parkrun Ireland, encourage more people to try it out and encourage people to become regulars.

For that reason we designed parkrun Rewards – running themed incentives that are rewarded to people who both volunteer and participate at regular intervals.

Vhi parkrun rewards launched on 28th September 2018 – making Vhi the first health insurer in Ireland to tangibly reward customers for making healthy choices and taking part in healthy activity.  Given our share of the health insurance market – we envision that in the long term, this will potentially have a significant impact on the overall health of the nation.

Vhi parkrun Rewards, is a digital loyalty programme, that provides all Vhi customers the opportunity to earn healthy lifestyles rewards as they participate or volunteer in parkruns.

Best Retail Food Loyalty Programme of the Year

Aurivo

Aurivo’s strong award-winning consumer food brands are renowned for their high-quality and delicious taste.

Our consumer foods include a range of milk and real butter products under the Connacht Gold and Donegal Creameries brands.

The objective of the Connacht Gold & Donegal Creameries loyalty initiative is to recognise and reward our loyal consumers in our region. We created the initiative to reward families by making it more affordable for families to enjoy quality family time together with 2 for 1 admission at local and national attractions.

As well as rewarding our loyal consumers, it also allowed us to support local attractions and businesses in our area, which is very important to us. As a local milk brand, we know and value the importance of supporting local.

At Aurivo, contributing to the communities in which we, our farmers, and customers live is the essence of our mission to enhance the lives of our members, customers, colleagues and communities in which we operate in a sustainable way.

At Aurivo Consumer Foods, we were the first to launch a fully renewable milk carton to the Irish market last year. The cap, neck and coating of our new carton are made from plant based raw materials, with a low climate impact.
Sustainability is embedded into everything we do at Aurivo. It is about sustaining our farms, our processes and our communities so that we can provide a thriving co-op for future generations while at the same time keeping our planet clean and green.

Circle K

Play or Park – Here for Ireland

Play or Park launched in February 2013 and has grown to over 560,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. With the first loyalty program to use a gaming mechanic in Ireland, each month we reward one lucky member with an Experience of a Lifetime. This year we will be sending our winners off to enjoy luxury trips as far away as Thailand, Australia and Mauritius, as well as classic American vacations in California and NYC. We’ll also be giving away hundreds of thousands of free treats to all our runners-up again this year, rewarding them for their on-going engagement with our brand.

In 2019, we launched the first brand partnership with both the Olympic Federation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games. Using our Play or Park platform, customers generate new digital coins every time they scan their loyalty tag at a Circle K site. These coins go directly to Irish athletes who use them to purchase fuel & food in store every day, meaning Circle K customers are making athletes lives a little easier on their journey to Tokyo 2020.

SuperValu

Real Rewards is the cornerstone for SuperValu retailers in protecting and growing their business in a highly competitive market. Real Rewards offers its customers a fully rounded value approach by allowing them to make savings in-store and online, with personalised and money back vouchers, as well as savings with leading brand partners like Visa, Electric Ireland, eir, Aer Lingus, Getaway Breaks, SuperValu Insurance and eShops. Its personalised voucher programme gives customers significant savings on their weekly shop, driven off an understanding of their shopping habits recorded through their Real Rewards card. Additional personalised Money Off vouchers are offered exclusively to app users who value having their vouchers at their fingertips and the functionality of being able to scan their phone at the till instead of the plastic fob. This drives scan rates and voucher redemption rates as shoppers are far less likely to forget their phones than a paper voucher. The programme has achieved significant digital engagement with so many shoppers now using the Real Rewards app. The app allows SuperValu to connect and communicate its best offers straight into the hands of its most engaged customers and gives customers digital access to their account. Real Rewards continues to be a key component of SuperValu’s value offering and future brand strategy

Best Insurance Loyalty Programme of the Year

Aviva

Aviva Ireland – ‘You’re safe in the hands of Aviva’

Somethings never change…

From an Irish Mum’s ability to know best, to a partner’s ability to borrow your belongings, to our desire to protect the people and possessions that matter most to us. At Aviva, we know this because we’ve been insuring what Irish people value most since 1780.

In 2018, Aviva were faced with challenging trading conditions and our advertising was suffering from creative wear-out. We knew we had a great asset in our sponsorship of the Aviva Stadium but questioned the link between this and Aviva, the Insurance Company’.

We knew that we needed a new marketing strategy that put our customers first.

Through in-depth customer research we identified a key insight that would lay the foundations:

CUSTOMERS HATE THE HASSLE OF SWITCHING AND WOULD PREFER
TO BE REWARDED FOR STAYING WITH THEIR INSURER.
And with this in mind, ‘You’re safe in the hands of Aviva’, was born.
An insight-led fully-integrated, customer campaign which rewarded and recognised existing and multi-product holders in three distinct ways:

  1. We put the focus on our existing customers
  2. We made it easier for them to do business with us
  3. We rewarded their loyalty

This through-the-line, fully integrated campaign, worked across our product portfolio (car, home and life) with a striking brand message that seamlessly embedded Aviva Stadium as a core brand building asset. It’s an excellent example of how a strategic, creative and well executed campaign be truly transformative on the organisation’s commercial performance and on our relationship with our customers.

Axa Insurance

AXA Insurance dac operates in both the Republic of Ireland and Northern Ireland and has over 1.2 million policies in force covering a range of personal, farm and commercial products. AXA operates a fully integrated, multi-channel distribution model that includes:

  • Network of local sales offices
  • 3 telephone contact centres
  • A market leading website
  • An extensive broker network
  • Corporate partnerships

AXA Insurance dac part of the AXA Group, the world’s largest property and casualty insurer operating in 61 countries and serving 105 million customers.

AXA can trace an unbroken presence in Ireland back to 1721 and whilst proud of our past we are always adapting and investing in our future success to benefit our customers.

At AXA, we know that building customer loyalty is about fostering real relationships and empowering our customers to lead better lives. Insurance providers can sometimes be seen as distant corporate entities, concerned only with payments and policies. At
AXA, we do things differently. We know that customers are our greatest asset, and our business model reflects this.

AXA are focused on making a difference in our customers’ lives and emphasise our commitment to customers through several community-focused initiatives.

AXA Farm Hero, a €10,000 award to honour a person who goes out of their way to help neighbours and the local community.

AXA Community Bike Rides in partnership with Cycling Ireland inspires people of all ages and abilities to get on their bikes. Trained Ride Leaders select each bike ride to ensure both a safe and enjoyable experience.

Vhi

In December 2016, Vhi announced a new partnership with parkrun Ireland, a global first for parkrun which is now established in 20 countries with more than 2.9 million participants worldwide.

Vhi is Ireland’s leading health insurer with one million customers and a 50% market share. First established in 1957, Vhi remains a not for profit organisation.

As part of our sponsorship – Vhi wanted to raise awareness of parkrun Ireland, encourage more people to try it out and encourage people to become regulars.

For that reason we designed parkrun Rewards – running themed incentives that are rewarded to people who both volunteer and participate at regular intervals.

Vhi parkrun rewards launched on 28th September 2018 – making Vhi the first health insurer in Ireland to tangibly reward customers for making healthy choices and taking part in healthy activity.  Given our share of the health insurance market – we envision that in the long term, this will potentially have a significant impact on the overall health of the nation.

Vhi parkrun Rewards, is a digital loyalty programme, that provides all Vhi customers the opportunity to earn healthy lifestyles rewards as they participate or volunteer in parkruns.

Best B2B Loyalty Programme of the Year

Dulux Paints Ireland

Dulux Paints Ireland, part of the global AkzoNobel Group, is a leading provider of paint and coatings in Ireland.

Unlike other markets where their Dulux Decorator Centres give them direct access to Trade Customers (painters & decorators), Dulux Paints Ireland distributes through an independent set of Irish Retailers. These range from family-owned stores to nationwide independent retail groups, and all of them sell Dulux Trade products alongside many competing brands.

Dulux knew that if they were to build a competitive advantage in Ireland, they needed to support the Independent Retailer network, and grow their Trade business by communicating with Trade Customers directly to influence spend and brand affinity.  If they achieved this, they would create a repository of valuable market data that no other paint brand in Ireland would enjoy.

In a global industry first, Dulux launched Dulux Trade Points, a loyalty programme that builds sustainable, long-term, and profitable relationships with both Trade Customers and Retailers.

  • For the Retailer, by offering the Dulux Trade Points programme they can attract repeat-business, regular and incremental footfall and revenue, and secure a new channel to communicate directly with Trade Customers.
  • The Trade Customers, for the first time ever, are now being recognised and rewarded by a Paint Brand, in a way that they value most!

With a nationwide footprint of 35 stores and more than 2,500 members, this innovative loyalty programme has successfully created a commercial advantage for Dulux that its competitors simply cannot compete with – and rewards its customers for choosing Dulux.

Kepak

Kepak Foodservice solutions provide over 100 products to the Irish Foodservice channels. The products range from Beef Burgers, Chicken products, sauces, added value red meat meal solutions and bread.

We not only provide product, we support our customers with value added marketing services such a point of sale, a consultative sales approach with a dedicated sales consultant, margin & sales analysis and education courses.

More recently in 2018 we launched our newly establish B 2 B customer Loyalty programme

  • Our innovative loyalty programme rewards customers for every purchase they make. When a customer buys a products, they are awarded points which they can use against rewards for themselves personally or their business.
  • We were on a mission to completely transform the way in which we connect and communicate with our customers and distributors, by creating a Loyalty Programme that they WANT to be part of. Something that is first of its kind in the Foodservice channel.
  • Linking with our 16 distributors to provide a joint service to our customers was key – building our businesses together is a key priority for us
  • We want to make our customers feel good about the fact that they’re part of something really special, that will not only benefit them personally but truly show our support for the incredible businesses that they have created.
  • We wanted to use the programme to activate communication and activation of our brand plan including campaigns and promoting new product development.
  • The data and analytics attained from the programme will revolutionise the way we conduct, communicate and grow our business, and support our customers and distributors business in a truly meaningful and relevant way.

Kuehne & Nagel

Global logistics giant Kuehne + Nagel understand that every single customer interaction impacts the overall customer experience. With this understanding, they have focussed their strategy around improving the Customer Experience by defining a Customer Engagement Cycle. The Customer Engagement Cycle is a 7-step tool that guides their approach towards customer excellence and defines the areas for which all the business and functional units define and adapt their customer-facing and internal activities. Kuehne + Nagel are placing the customer at the centre of the Engagement Cycle and taking on the perspective of that customer. All of their processes, tools, systems and activities are then designed to deliver excellent customer service and outstanding customer experience. As a service company, their customers’ needs are at the core of everything they do and all of their activities, from approaching a new customer (Customer Onboarding) to sending an invoice, are designed to meet their customer’s needs and expectations.

Kuehne + Nagel also recognise the huge impact that their people have on delivering for their customers, and have been ranked in as a Best Workplace in Ireland for over 8 years. They are acutely aware that their employees and their expertise are pivotal to achieving their long-term ambitions and are keen to continue improving the employee experience through the implementation of their CARE strategy. CARE is the centrepiece for creating the behavioural and cultural environment required to achieve Customer Excellence. CARE is the largest cultural transformation and behavioural shift the company has ever embarked on, with the view to achieving two goals – to be the best organisation to work for and the best company to do business with.

RewardStore

Reward Store is a revolutionary product researched, built and operated by WIN|WIN – Ireland’s leading Reward & Loyalty Agency. Reward Store is a tech solution which enables both Retail Head Offices and Suppliers to engage with their trade customers and achieve compliance at store level across several KPI metrics. While doing so, LOYALTY is achieved via real incentives that sustain engagement and crucially performance. This performance directly correlates to increased sales at a fraction of the cost to traditionally service these channels – resulting in enhanced margin. Dare we say it – a WIN|WIN for our clients and their customers!

The Reward Store solution can be introduced to multiple channel models including FMCG Retail, High Street Retail, Telecommunications, Fashion, Pharmaceutical, DIY, Restaurant Chains and Forecourt Retailing. Are you a Retail Head Office who wants to influence Management and Team Performance across your branch network or perhaps you are a Supplier wants to influence Retail Management to support your product ranges across multiple Retail networks, both Group and Independents – then Reward Store is the smart solution for you.

Reward Store Key modules include Ideal Store Surveys, Training Releases (PDF & Video), Resource Library, 2-way Messenger, Photo Tagging & Upload, POS Catalogue with Order Fulfilment and Reporting.

Volkswagen Group

Reward Link is the B2B loyalty programme of Trade Link, Volkswagen Group’s genuine parts business for trade customers of Volkswagen, Audi, Skoda, Seat passenger and commercial vehicles in Ireland. The programme successfully targets 400+ garages, workshops and repair centres across Ireland, and rewards them for being loyal customers.

With Reward Link, Volkswagen customers can earn Reward Coins for ordering Trade Link products. Every Reward Coin is worth €1. Using Allgo’s proprietary loyalty platform, Reward Hub, Trade Link customers receive their Reward Coins each month by email and SMS.

Trade Link customers build their Reward Coins in an online account on RewardLink.ie, which is the central hub for the programme. They can login to see their Reward Coin balance, and spend their Reward Coins in a reward store with over 1000 rewards across Ireland – from shopping gift cards, digital codes, technology products, hotel & travel vouchers, to great days out.

A key element of the programme is the monthly Reward Link eZine, which Allgo broadcasts to all participants, publicly recognising reward recipients, highlighting new ways of earning Reward Coins, announcing new or popular rewards, and promoting Trade Link product campaigns and special offers.

Best Loyalty Coalition Programme of the Year

Aer Lingus

Aer Lingus AerClub brings innovative features and engagement to 1.4 million flyers
AerClub, the loyalty programme of Aer Lingus, has gone from strength to strength since launching in 2016. With over 1.4 million members, our objective is to become the leading rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth.

AerClub is designed to recognise and reward frequent flyers for their loyalty to Aer Lingus with a range of member benefits including lounge access, priority boarding and upgrades. Avios is the reward currency of AerClub with a range of in air, on the ground and online partners enabling members to collect Avios on their everyday spend. The programme also recognises our less frequent travellers with a wide variety of collection partners and activities such as member events, competitions and bonusing campaigns. Avios can be spent to get money off flights, upgrade to business class, hotels stays, car rentals and travel experiences.

In the last three years the programme has launched credit cards in the Irish and US markets with an Avios earn and travel benefits. The AerClub eStore offers members in the US, UK and Ireland, the opportunity to collect Avios on their online shopping with hundreds of their favourite brands. Our innovative card linking product enables members to automatically collect Avios with partners on their credit or debit cards at the cinema, hotels and more. Members are kept up to date with the latest AerClub news through an active CRM programme

Axa Insurance

AXA Insurance dac operates in both the Republic of Ireland and Northern Ireland and has over 1.2 million policies in force covering a range of personal, farm and commercial products. AXA operates a fully integrated, multi-channel distribution model that includes:

  • Network of local sales offices
  • 3 telephone contact centres
  • A market leading website
  • An extensive broker network
  • Corporate partnerships

AXA Insurance dac part of the AXA Group, the world’s largest property and casualty insurer operating in 61 countries and serving 105 million customers.

AXA can trace an unbroken presence in Ireland back to 1721 and whilst proud of our past we are always adapting and investing in our future success to benefit our customers.

At AXA, we know that building customer loyalty is about fostering real relationships and empowering our customers to lead better lives. Insurance providers can sometimes be seen as distant corporate entities, concerned only with payments and policies. At
AXA, we do things differently. We know that customers are our greatest asset, and our business model reflects this.

AXA are focused on making a difference in our customers’ lives and emphasise our commitment to customers through several community-focused initiatives.

AXA Farm Hero, a €10,000 award to honour a person who goes out of their way to help neighbours and the local community.

AXA Community Bike Rides in partnership with Cycling Ireland inspires people of all ages and abilities to get on their bikes. Trained Ride Leaders select each bike ride to ensure both a safe and enjoyable experience.

Bank of Ireland

Bank of Ireland (BOI) Student Rewards is a loyalty programme in partnership with VISA through the Live Life Rewards programme. The third level (18-24 year) old segment is a key cohort for BOI and in order to create long term customer loyalty and brand affinity with this cohort a tailored Live Life Rewards proposition was designed with retailers based on findings that identified what our Bank students were interested in.

The Student Live Life Rewards programme delivers cashback offers to students who use their registered debit card in a number of leading retailers. Customers simply register their Bank of Ireland Visa Debit card for Live Life Rewards, and each week they will receive weekly offers. They then shop in-store and online with participating retailers using their Visa Debit Card and wait for the cashback to be paid into their account, typically within 5 business days.

In order to enhance the loyalty partnership with VISA, BOI were keen to offer both new and existing customers an exclusive offer through a partnership with NOWTV during the “Back to College” campaign in September 2019.

Encouraging customers to register and use Live Life Rewards provides an opportunity for the Bank to:

  • Create long term customer loyalty and brand affinity
  • Engage with young customers on an ongoing basis with offers that are relevant to them
  • Reward for the Bank’s existing customer student cohort with great offers
  • Deepen relationships with this key segment for BOI

Best Community Loyalty Programme of the Year

Circle K

Play or Park – Here for Ireland

Play or Park launched in February 2013 and has grown to over 560,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. With the first loyalty program to use a gaming mechanic in Ireland, each month we reward one lucky member with an Experience of a Lifetime. This year we will be sending our winners off to enjoy luxury trips as far away as Thailand, Australia and Mauritius, as well as classic American vacations in California and NYC. We’ll also be giving away hundreds of thousands of free treats to all our runners-up again this year, rewarding them for their on-going engagement with our brand.

In 2019, we launched the first brand partnership with both the Olympic Federation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games. Using our Play or Park platform, customers generate new digital coins every time they scan their loyalty tag at a Circle K site. These coins go directly to Irish athletes who use them to purchase fuel & food in store every day, meaning Circle K customers are making athletes lives a little easier on their journey to Tokyo 2020.

Glanbia

Glanbia CountryLife Loyalty Club for gardening enthusiasts!

CountryLife Garden Centres is part of Glanbia Ireland and its agribusiness function of 52 agri-retail branches in total. There are 14 CountryLife garden centres across the South East and is the second largest garden centre chain In Ireland offering low prices on high quality plants.

In 2011, the CountryLife Loyalty Club evolved from a simple 10% discount on all purchases to a highly effective points based rewards club offering members 5% back on all garden centre purchases.

The garden centres are mostly rurally located with staff often knowing customers by name, which is one of the many charms of CountryLife. The loyalty programme is hugely popular amongst customers and viewed as a favourite amongst clubs they are members of. Members truly feel rewarded earning 5 points per every €1 spent in the garden centre.

Vhi

In December 2016, Vhi announced a new partnership with parkrun Ireland, a global first for parkrun which is now established in 20 countries with more than 2.9 million participants worldwide.

Vhi is Ireland’s leading health insurer with one million customers and a 50% market share. First established in 1957, Vhi remains a not for profit organisation.

As part of our sponsorship – Vhi wanted to raise awareness of parkrun Ireland, encourage more people to try it out and encourage people to become regulars.

For that reason we designed parkrun Rewards – running themed incentives that are rewarded to people who both volunteer and participate at regular intervals.

Vhi parkrun rewards launched on 28th September 2018 – making Vhi the first health insurer in Ireland to tangibly reward customers for making healthy choices and taking part in healthy activity.  Given our share of the health insurance market – we envision that in the long term, this will potentially have a significant impact on the overall health of the nation.

Vhi parkrun Rewards, is a digital loyalty programme, that provides all Vhi customers the opportunity to earn healthy lifestyles rewards as they participate or volunteer in parkruns.

Best Travel, Leisure & Experiential Loyalty Programme of the Year

AerLingus

Aer Lingus AerClub brings innovative features and engagement to 1.4 million flyers
AerClub, the loyalty programme of Aer Lingus, has gone from strength to strength since launching in 2016. With over 1.4 million members, our objective is to become the leading rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth.

AerClub is designed to recognise and reward frequent flyers for their loyalty to Aer Lingus with a range of member benefits including lounge access, priority boarding and upgrades. Avios is the reward currency of AerClub with a range of in air, on the ground and online partners enabling members to collect Avios on their everyday spend. The programme also recognises our less frequent travellers with a wide variety of collection partners and activities such as member events, competitions and bonusing campaigns. Avios can be spent to get money off flights, upgrade to business class, hotels stays, car rentals and travel experiences.

In the last three years the programme has launched credit cards in the Irish and US markets with an Avios earn and travel benefits. The AerClub eStore offers members in the US, UK and Ireland, the opportunity to collect Avios on their online shopping with hundreds of their favourite brands. Our innovative card linking product enables members to automatically collect Avios with partners on their credit or debit cards at the cinema, hotels and more. Members are kept up to date with the latest AerClub news through an active CRM programme

Shannon Heritage

Shannon Heritage, part of the Shannon Group, is Ireland’s leading operator of tourist attractions. We have a 60 year proud history of operating iconic attractions such as Bunratty Castle and Folk Park in Co. Clare, King John’s Castle in Limerick, Malahide Castle and Gardens in Dublin and the GPO Museum to mention a few.

With over 900,000 visitors a year, we pride ourselves on delivering unforgettable experiences for our customers. In 2019, we took a strategic decision to a step transform our loyalty programmes, re-inventing the Bunratty Castle & Folk Park membership, launching a new combined Malahide Castle & Newbridge House & Farm membership and also adding a King John’s Castle annual pass. This resulted in +153% growth in membership year on year and growing visits from members from 1.5 times a year in 2018 to 3.08 times in 2019.

This growth was aided by a bespoke events strategy targeted at ensuring value for money for members. Additionally, each member now brings 1.5 paying guests with them driving additional revenue and advocacy. This was a key driver in realising +22% growth in domestic visitors across the portfolio in 2019. Encouraging customer feedback on member experiences to drive continuous improvements has played a crucial role in tailoring our offering. An example of which was the addition of new experiences like such as the Pet Farm at Bunratty Caste due to popular demand from members.

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Supervalu

Real Rewards is the cornerstone for SuperValu retailers in protecting and growing their business in a highly competitive market. Real Rewards offers its customers a fully rounded value approach by allowing them to make savings in-store and online, with personalised and money back vouchers, as well as savings with leading brand partners like Visa, Electric Ireland, eir, Aer Lingus, Getaway Breaks, SuperValu Insurance and eShops. Its personalised voucher programme gives customers significant savings on their weekly shop, driven off an understanding of their shopping habits recorded through their Real Rewards card. Additional personalised Money Off vouchers are offered exclusively to app users who value having their vouchers at their fingertips and the functionality of being able to scan their phone at the till instead of the plastic fob. This drives scan rates and voucher redemption rates as shoppers are far less likely to forget their phones than a paper voucher. The programme has achieved significant digital engagement with so many shoppers now using the Real Rewards app. The app allows SuperValu to connect and communicate its best offers straight into the hands of its most engaged customers and gives customers digital access to their account. Real Rewards continues to be a key component of SuperValu’s value offering and future brand strategy

Best New Loyalty Launch of the Year

Avantcard

Avantcard is a leading provider of credit card and personal loan products in the Irish market. Last year, it launched Reward+™, a new credit card product which was the result of extensive research into what customers really wanted from a credit card. Avantcard found that customers want rewards that are relevant to them and to be able to build their own reward packages to enhance their lifestyle. This led to the creation of a new type of credit card product that, for the first time in Ireland, offers this choice.

Reward+ customers can choose an initial introductory reward of either an interest-free balance transfer or €30 cashback. It also includes an ‘always-on’ option of an interest refund every month or, alternatively, customers can opt for 1.25% cashback on their retail purchases, currently the highest cashback rate on any credit card in Ireland.

All Avantcard credit card customers also have access to its unique rewards platform called Avantages™. Avantages has hundreds of ‘always on’ savings and offers across a range of top high street brands, giving a mix of immediate discounts, cashback and exclusive offers. The Avantages platform not only provides opportunities for customers to both save and earn money, it also gives access to daily lifestyle advice, guidance and education.

Go to avantcard.ie to find out more about the Reward+ credit card or Avantages.

Stampify

Stampify is a social enterprise whose vision is a world where no one is unsure of where their next meal will come from.

To achieve this vision the Stampify team created a loyalty card for charity that allows users to fight world hunger with every purchase from participating businesses.

The Stampify loyalty card works the same as conventional loyalty programmes with two key differences:
1. The Stampify loyalty card can be used across businesses
2. Every time you complete a card instead of received a complimentary coffee or meal, a donation is made to charity on your behalf.

For every card you complete partner businesses make a donation to feed a child for a week in their place of education in the developing world. The Stampify message is simple, one stamp = one meal. To date, Stampify has donated over 120,000 meals to fight world hunger.

To provide school meals to children in the developing world, Stampify partner with international aid charity Mary’s Meals who operate in 18 countries across Africa, Asia, Latin America, Eastern Europe, and the Caribbean.

The Stampify loyalty card for charity is available in over 100 locations around Ireland, you can find your nearest partner on our website.

Pick up a card today and stamp out world hunger!

Supervalu

Real Rewards is the cornerstone for SuperValu retailers in protecting and growing their business in a highly competitive market. Real Rewards offers its customers a fully rounded value approach by allowing them to make savings in-store and online, with personalised and money back vouchers, as well as savings with leading brand partners like Visa, Electric Ireland, eir, Aer Lingus, Getaway Breaks, SuperValu Insurance and eShops. Its personalised voucher programme gives customers significant savings on their weekly shop, driven off an understanding of their shopping habits recorded through their Real Rewards card. Additional personalised Money Off vouchers are offered exclusively to app users who value having their vouchers at their fingertips and the functionality of being able to scan their phone at the till instead of the plastic fob. This drives scan rates and voucher redemption rates as shoppers are far less likely to forget their phones than a paper voucher. The programme has achieved significant digital engagement with so many shoppers now using the Real Rewards app. The app allows SuperValu to connect and communicate its best offers straight into the hands of its most engaged customers and gives customers digital access to their account. Real Rewards continues to be a key component of SuperValu’s value offering and future brand strategy

Best Employee Recognition Programme of the Year

Chadwick Builders

At the Chadwicks Group we believe that employee recognition is a key component of our employee culture. Culture is important to us as it strengthens our objectives and we believe that creating a positive culture results in attracting talent, drives colleague engagement, retention, leads to positive performance and increases job satisfaction.

As a company we are inspired by the colleagues that have contributed to the success of our business and as our most valuable asset we want to reward and recognise these achievements and milestones. When building our recognition culture, we identified several areas which include our Loyalty Award Programme, a colleagues Retirement milestone and celebrations such as new baby or a colleagues pending nuptials.

Our constant aim is to build a positive workplace culture and retaining our colleagues in the business is one that is very important to us. With employee recognition we want to show colleagues our appreciation for all their hard work and dedication and believe it keeps colleagues motivated and creates an environment in which they want to stay.

As we continue our recognition journey and our colleagues reach recognition milestones we want to enhance features to complement our current programme and approach. Recognition is essential to an outstanding workplace as our colleagues want to feel respected and valued for their contribution, they are the reason for the Chadwicks Group continued growth and success

Kuehne & Nagel

Global logistics giant Kuehne + Nagel understand that every single customer interaction impacts the overall customer experience. With this understanding, they have focussed their strategy around improving the Customer Experience by defining a Customer Engagement Cycle. The Customer Engagement Cycle is a 7-step tool that guides their approach towards customer excellence and defines the areas for which all the business and functional units define and adapt their customer-facing and internal activities. Kuehne + Nagel are placing the customer at the centre of the Engagement Cycle and taking on the perspective of that customer. All of their processes, tools, systems and activities are then designed to deliver excellent customer service and outstanding customer experience. As a service company, their customers’ needs are at the core of everything they do and all of their activities, from approaching a new customer (Customer Onboarding) to sending an invoice, are designed to meet their customer’s needs and expectations.

Kuehne + Nagel also recognise the huge impact that their people have on delivering for their customers, and have been ranked in as a Best Workplace in Ireland for over 8 years. They are acutely aware that their employees and their expertise are pivotal to achieving their long-term ambitions and are keen to continue improving the employee experience through the implementation of their CARE strategy. CARE is the centrepiece for creating the behavioural and cultural environment required to achieve Customer Excellence. CARE is the largest cultural transformation and behavioural shift the company has ever embarked on, with the view to achieving two goals – to be the best organisation to work for and the best company to do business with.

RewardStore

Reward Store is a revolutionary product researched, built and operated by WIN|WIN – Ireland’s leading Reward & Loyalty Agency. Reward Store is a tech solution which enables both Retail Head Offices and Suppliers to engage with their trade customers and achieve compliance at store level across several KPI metrics. While doing so, LOYALTY is achieved via real incentives that sustain engagement and crucially performance. This performance directly correlates to increased sales at a fraction of the cost to traditionally service these channels – resulting in enhanced margin. Dare we say it – a WIN|WIN for our clients and their customers!

The Reward Store solution can be introduced to multiple channel models including FMCG Retail, High Street Retail, Telecommunications, Fashion, Pharmaceutical, DIY, Restaurant Chains and Forecourt Retailing. Are you a Retail Head Office who wants to influence Management and Team Performance across your branch network or perhaps you are a Supplier wants to influence Retail Management to support your product ranges across multiple Retail networks, both Group and Independents – then Reward Store is the smart solution for you.

Reward Store Key modules include Ideal Store Surveys, Training Releases (PDF & Video), Resource Library, 2-way Messenger, Photo Tagging & Upload, POS Catalogue with Order Fulfilment and Reporting.

Best Established (3yrs +) Loyalty Programme of the Year

Axa Insurance

AXA Insurance dac operates in both the Republic of Ireland and Northern Ireland and has over 1.2 million policies in force covering a range of personal, farm and commercial products. AXA operates a fully integrated, multi-channel distribution model that includes:

  • Network of local sales offices
  • 3 telephone contact centres
  • A market leading website
  • An extensive broker network
  • Corporate partnerships

AXA Insurance dac part of the AXA Group, the world’s largest property and casualty insurer operating in 61 countries and serving 105 million customers.

AXA can trace an unbroken presence in Ireland back to 1721 and whilst proud of our past we are always adapting and investing in our future success to benefit our customers.

At AXA, we know that building customer loyalty is about fostering real relationships and empowering our customers to lead better lives. Insurance providers can sometimes be seen as distant corporate entities, concerned only with payments and policies. At
AXA, we do things differently. We know that customers are our greatest asset, and our business model reflects this.

AXA are focused on making a difference in our customers’ lives and emphasise our commitment to customers through several community-focused initiatives.

AXA Farm Hero, a €10,000 award to honour a person who goes out of their way to help neighbours and the local community.

AXA Community Bike Rides in partnership with Cycling Ireland inspires people of all ages and abilities to get on their bikes. Trained Ride Leaders select each bike ride to ensure both a safe and enjoyable experience.

Energia

Established in 1999, Energia is one of Ireland’s leading and most competitive suppliers of electricity and gas to over 200,000 homes and 58,000 businesses all over Ireland. The company has invested over €1 Bn in Ireland’s energy infrastructure to meet the needs of its customers. Supplying approximately 25% of Ireland’s total energy and 21% of the country’s total wind power, Energia has also for the past 5 years supplied 100% renewable energy to communities across Ireland. Energia Group is the power behind homes, schools, hospitals, factories, street lighting, transport and many other sectors.

Energia Extra is our loyalty programme and is open to both Domestic and Business customers. It offers a selection of loyalty discounts off shopping, hotels, activities and more. The programme offers something ‘extra’ to our customers for being with Energia. Some of the objectives of the programme are to increase customer engagement and satisfaction. With the ultimate aim of the programme to encourage customers to stay with Energia and therefore increase retention and reduce customer churn.

In a challenging switcher marketplace, we at Energia continually review and improve Energia Extra to engage our customers and ensure our offers and propositions are relevant to their needs. Now entering its sixth year, Energia Extra has grown from being a fringe benefit to a core pillar of our customer proposition. Marketed via direct customer comms, our social media assets and on the main Energia website, the programme continues to grow and evolve in line with the fast changing, modern consumer landscape.

Glanbia

Glanbia CountryLife Loyalty Club for gardening enthusiasts!

CountryLife Garden Centres is part of Glanbia Ireland and its agribusiness function of 52 agri-retail branches in total. There are 14 CountryLife garden centres across the South East and is the second largest garden centre chain In Ireland offering low prices on high quality plants.

In 2011, the CountryLife Loyalty Club evolved from a simple 10% discount on all purchases to a highly effective points based rewards club offering members 5% back on all garden centre purchases.

The garden centres are mostly rurally located with staff often knowing customers by name, which is one of the many charms of CountryLife. The loyalty programme is hugely popular amongst customers and viewed as a favourite amongst clubs they are members of. Members truly feel rewarded earning 5 points per every €1 spent in the garden centre.

Insomnia

Insomnia Treats Loyalty Programme was first launched in 2014 and has expanded in reach, engagement and online functionalities each year as well as giving us competitive advantage over our competitors. Our members can scan key fobs, cards or the unique QR code on the app to collect rewards when they transact in any of our stores. We put the power in customers’ hands as they can check their balance, beans, top up and use coupons via the user-friendly app on their phone. Customers can earn rewards such as birthday treats, Keep Cup points, free coffees and seasonal offers.

It also acts a key communication tool between us and our customers to build affinity and engagement with the Insomnia brand.

Insomnia Treats is constantly brewing up new offers for our customers every year. Advancements in app functionalities have been made to improve the customer experience; as well as the exciting introduction of online ordering, mobile payments, improved omni-channel communication and the inclusion of more data-driven rewards to customers. We are looking forward to 2020 as we have many exciting improvements planned for the year ahead!

Permanent TSB

Following on from our success in winning the title of ‘Irish Loyalty Programme of the year’ at last year’s awards for the Permanent TSB Explore Account, we are delighted to have been nominated as a Finalist in the 2020 Irish Loyalty Awards under two categories; Financial Services Loyalty Programme of the Year and Established (3yrs +) Loyalty Programme of the Year.

Permanent TSB at its core is built on loyalty to our customers and we strive to continue to give more back in return for their loyalty to us. Launched in June 2016, The Explore Account from Permanent TSB rewards customers in a number of ways and gives them the ability to earn cashback for simply doing their everyday banking.

We are also proud to be a frontline sponsor of the Awards this year and be part of the celebration and recognition of brands that aspire to create customer loyalty in Ireland today. In today’s competitive economic environment, customers need to be appreciated and valued, which is why rewarding loyalty and finding innovative ways to put the customer at the heart of the business has never been more important. We look forward to seeing what the 2020 Irish Loyalty Awards has to showcase this year at what is definite to be a great event.

Best Technology Loyalty Programme of the Year

Circle K

Play or Park – Here for Ireland

Play or Park launched in February 2013 and has grown to over 560,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. With the first loyalty program to use a gaming mechanic in Ireland, each month we reward one lucky member with an Experience of a Lifetime. This year we will be sending our winners off to enjoy luxury trips as far away as Thailand, Australia and Mauritius, as well as classic American vacations in California and NYC. We’ll also be giving away hundreds of thousands of free treats to all our runners-up again this year, rewarding them for their on-going engagement with our brand.

In 2019, we launched the first brand partnership with both the Olympic Federation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games. Using our Play or Park platform, customers generate new digital coins every time they scan their loyalty tag at a Circle K site. These coins go directly to Irish athletes who use them to purchase fuel & food in store every day, meaning Circle K customers are making athletes lives a little easier on their journey to Tokyo 2020.

RewardStore

Reward Store is a revolutionary product researched, built and operated by WIN|WIN – Ireland’s leading Reward & Loyalty Agency. Reward Store is a tech solution which enables both Retail Head Offices and Suppliers to engage with their trade customers and achieve compliance at store level across several KPI metrics. While doing so, LOYALTY is achieved via real incentives that sustain engagement and crucially performance. This performance directly correlates to increased sales at a fraction of the cost to traditionally service these channels – resulting in enhanced margin. Dare we say it – a WIN|WIN for our clients and their customers!

The Reward Store solution can be introduced to multiple channel models including FMCG Retail, High Street Retail, Telecommunications, Fashion, Pharmaceutical, DIY, Restaurant Chains and Forecourt Retailing. Are you a Retail Head Office who wants to influence Management and Team Performance across your branch network or perhaps you are a Supplier wants to influence Retail Management to support your product ranges across multiple Retail networks, both Group and Independents – then Reward Store is the smart solution for you.

Reward Store Key modules include Ideal Store Surveys, Training Releases (PDF & Video), Resource Library, 2-way Messenger, Photo Tagging & Upload, POS Catalogue with Order Fulfilment and Reporting.

Three Ireland

3Plus, Three’s loyalty programme, offers money can’t buy experiences and great discounts with leading brands, such as Elverys, Eason and Just Eat , to Three’s 2.3 million customers nationwide. Currently, there are over 200 offers live on 3Plus, and any Three customer can join the programme, there is no eligibility criteria.

In the last year, Three has developed another layer to this programme by providing local offers and is now working with 180 local partners in 25 counties. Using advanced geo targeting, Three’s customers can avail of offers from local partners that are specific to their location, be it Carlow, Ennis or Mullingar. Over 2,500 offers have been availed of to date and continue to grow.

The ability to measure the effectiveness of campaigns is of huge benefit to businesses. Mobile and online worlds are now connected with the physical world, allowing partners to see exactly how many people downloaded the codes and how many were redeemed. Sharing this valuable knowledge with a business allows them to join the dots, giving them the power to adjust their offers to maximise return.

3Plus has delivered significant commercial growth and driven advocacy for the Three brand, acting as a powerful influencer and demonstrating to customers that loyalty is rewarded, resulting in more customers staying with Three and benefiting from doing so.

To find out more about 3Plus offers, log on to plus.three.ie or download the app

Three Ireland is a finalist in both the Utilities and Technology Loyalty Programme of the Year.

Best Customer Experience

Kuehne & Nagel

Global logistics giant Kuehne + Nagel understand that every single customer interaction impacts the overall customer experience. With this understanding, they have focussed their strategy around improving the Customer Experience by defining a Customer Engagement Cycle. The Customer Engagement Cycle is a 7-step tool that guides their approach towards customer excellence and defines the areas for which all the business and functional units define and adapt their customer-facing and internal activities. Kuehne + Nagel are placing the customer at the centre of the Engagement Cycle and taking on the perspective of that customer. All of their processes, tools, systems and activities are then designed to deliver excellent customer service and outstanding customer experience. As a service company, their customers’ needs are at the core of everything they do and all of their activities, from approaching a new customer (Customer Onboarding) to sending an invoice, are designed to meet their customer’s needs and expectations.

Kuehne + Nagel also recognise the huge impact that their people have on delivering for their customers, and have been ranked in as a Best Workplace in Ireland for over 8 years. They are acutely aware that their employees and their expertise are pivotal to achieving their long-term ambitions and are keen to continue improving the employee experience through the implementation of their CARE strategy. CARE is the centrepiece for creating the behavioural and cultural environment required to achieve Customer Excellence. CARE is the largest cultural transformation and behavioural shift the company has ever embarked on, with the view to achieving two goals – to be the best organisation to work for and the best company to do business with.

Skechers

Skechers Ireland began operating in March 2010 as a franchise of the US Skechers brand. They currently have 20 stores nationwide; 5 in Northern Ireland and 15 in the Republic of Ireland.

The Skechers Ireland loyalty programme was launched in 2015. The aim of the programme is to reward repeat custom and to show customers that they are valued by the company. Since its launch, Skechers have signed up over 270,000 customers to the loyalty programme. Skechers staff register new customers using tablets in-store and they are prompted to use their card with every transaction. Customers receive 5% of every purchase back on their card as money back points.

Each customer is encouraged to sign up to the loyalty database and to receive communications via email or text. Through these channels, Skechers build a relationship with customers by sharing information on new ranges and offers.

In March 2019, Skechers Ireland launched a closed microsite for loyalty customers. This has been a successful way to create a multi-channel experience for the loyalty database. The microsite gives them the opportunity to Click and Collect to their local store or to simply browse the newest styles. It is also a helpful way to give loyalty members access to exclusive discounts and to make them feel valued by the brand. Customers gain loyalty points on all transactions and can spend any accumulated points instore or online.

Sky

At Sky, we are on a mission to thank our customers. Our ambition was to ensure our most loyal customers felt recognised and appreciated for the time they have been with us and in turn transform the way they feel about our brand, increasing their “Intention to Stay” with us for longer. Sky needed to change the way it treated existing customers. Underlying drivers of churn showed that longer tenure customers were increasingly dissatisfied by a lack of recognition. Perceptions that new customers were treated better were reinforced by our focus on acquisition. In a maturing market, it was essential that we redress the balance.

Our challenge was emotional; Customers who felt that Sky recognised them for their loyalty were more likely to stay with Sky. Customers needed to feel that they were recognised and appreciated by Sky. Our key strategy was to flip loyalty programmes on their head and design a programme that demonstrates our loyalty to our customers rather than demanding their loyalty to us.

We created a loyalty programme based on tenure not spend – Specifically designed with the purpose of recognising and appreciating customers for the time they have spent with us, not the depth of their pocket. “The longer you are with us the better it gets”.

In August 2017 we launched Sky VIP and have been working hard behind the scenes to create money can’t buy experiences for our customers – from going beyond the ropes with Rory McIlroy, an evening with Katie Taylor, immersive Game of Thrones finale experience to feeding the elephants at Dublin Zoo and Code Camps for Kids over the mid-term break.

Best QSR Loyalty Programme of the Year

Insomnia

Insomnia Treats Loyalty Programme was first launched in 2014 and has expanded in reach, engagement and online functionalities each year as well as giving us competitive advantage over our competitors. Our members can scan key fobs, cards or the unique QR code on the app to collect rewards when they transact in any of our stores. We put the power in customers’ hands as they can check their balance, beans, top up and use coupons via the user-friendly app on their phone. Customers can earn rewards such as birthday treats, Keep Cup points, free coffees and seasonal offers.

It also acts a key communication tool between us and our customers to build affinity and engagement with the Insomnia brand.

Insomnia Treats is constantly brewing up new offers for our customers every year. Advancements in app functionalities have been made to improve the customer experience; as well as the exciting introduction of online ordering, mobile payments, improved omni-channel communication and the inclusion of more data-driven rewards to customers. We are looking forward to 2020 as we have many exciting improvements planned for the year ahead!

Kepak

Kepak Foodservice solutions provide over 100 products to the Irish Foodservice channels. The products range from Beef Burgers, Chicken products, sauces, added value red meat meal solutions and bread.

We not only provide product, we support our customers with value added marketing services such a point of sale, a consultative sales approach with a dedicated sales consultant, margin & sales analysis and education courses.

More recently in 2018 we launched our newly establish B 2 B customer Loyalty programme

  • Our innovative loyalty programme rewards customers for every purchase they make. When a customer buys a products, they are awarded points which they can use against rewards for themselves personally or their business.

 

  • We were on a mission to completely transform the way in which we connect and communicate with our customers and distributors, by creating a Loyalty Programme that they WANT to be part of. Something that is first of its kind in the Foodservice channel.
  • Linking with our 16 distributors to provide a joint service to our customers was key – building our businesses together is a key priority for us
  • We want to make our customers feel good about the fact that they’re part of something really special, that will not only benefit them personally but truly show our support for the incredible businesses that they have created.
  • We wanted to use the programme to activate communication and activation of our brand plan including campaigns and promoting new product development.
  • The data and analytics attained from the programme will revolutionise the way we conduct, communicate and grow our business, and support our customers and distributors business in a truly meaningful and relevant way.