2022 Finalists

Since 2006, when AXA Insurance launched AXA Plus as the first customer loyalty programme in Financial Services,the programme has now become an industry benchmark programme. Today, operating in both the Republic of Ireland and Northern Ireland with Gross Written Premiums of €948million, serving over 1.3 million customers, AXA Insurance isIreland’s largest Property and Casualty (P&C) insurer. AXA Plus is offered by AXA Insurance to all its personal lines customers with bespoke programmes for both customers in the Republic of
Ireland and Northern Ireland.It has been a key contributor to AXA becoming Ireland’s largest insurer. In 2020,a further endorsement of the programme-the AXA Irish executive team agreed to a further substantial investment which is already showing returns.

Pink and Blue Power-Breast & Prostate Health Programme.

When Cornmarket noticed a high level of cancer claims amongst their customers, they wanted to do something to help increase awareness. Pink Power & Blue
Power was born, a potentially life-saving breast and prostate health programme. The programme provides education and a once-off physical assessment with a GP on the signs and symptoms of breast and prostate cancer. Where further investigation is needed, customers are referred to a participating Private Hospital for a Mammogram, Ultrasound, MRI and/or Biopsy.Cancer has been caught in 47 customers. Over 16,000 have availed of the programme. 93% said they are more confident to self-check.

The Explore Accounts is a unique proposition offering an alternative to customers to standard bank accounts with hefty fees. Customers have the ability to earn cashback without changing their everyday behaviours.

1. 10c back as you pay for every debit card purchase.
2. Up to 5% cashback on bills on selected Direct Debits with our exclusive partners Sky,SSE Airtricity and Circle K.

Customers get 2% of their monthly mortgage repayment back in cash every month until 31 December 2027, when they pay from an Explore Account Customers so far have been rewarded with €23min total.

Electric Ireland Loyalty Program Submission

At Electric Ireland we want to make life better for our customers.As a ‘thank you’ Electric Ireland Rewards offers customers exclusive treats, offers and discounts,once-in-a-lifetime experiences, and of course, money off your electricity and gas bills.By mixing rational ‘Euros and cents’ benefits with much more emotive rewards we appealed to their hearts and heads in equal measure.We here at Electric Ireland understand the importance of recognising loyalty, because of this we are entering our loyalty program into the Irish Loyalty awards to provide our loyalty team the opportunity to be recognised for their hard work.

Energia Rewards–enjoy exclusive rewards with real star Power.

Energia’s loyalty program is for both Domestic and Business customers. It offers discounts on shopping, hotels, activities and more. The program offers our customers the opportunity to enter a monthly competition and every quarter receive a special Energia Rewards Mega Moments giveaway. Our objectives are simple, we want to increase customer engagement and retention, reduce churn, and improve customer satisfaction.Now entering its 8th year, Energia Rewards is a core pillar of our customer proposition. Marketed viadirect customer comms, social media and Energia.ie, the programme continues to grow and evolve in line with the fast-changing consumer landscape.

At SSE Airtricity,we’re proud to be Ireland’s largest provider of 100% green energy, with a customer base of 390,000. As well as supplying 100% green energy to more Irish homes and businesses than any other supplier, we’re also proud to be the largest generator of wind power in Ireland. Whilst our renewable credentials are our USP, we want to offer more to our customers,and with SSE Reward we do just that. SSE Reward is a dynamic platform linked to the operations of SSE Airtricity. Our sole mission is to provide genuine value to our members, with the motivation of keeping our customers feeling rewarded,in a bid to build brand loyalty and reduce churn.

Three’s loyalty programme that thanks customers for staying with Three.

3Plus is Three Ireland’s digital loyalty programme that rewards & thanks customers for being with Three. Our primary objective is to strengthen the relationship Three has with its customers. We do this by offering meaningful personalised rewards and benefits that increase in value the longer customers stay. Partnering with leading nationwide brands, local businesses and offering exclusive benefits from Three via a user-friendly app and web platform, 3Plus gives customers additional value every month in appreciation for their valued custom. This allows customers to “get more” from their mobile operator thus giving them a compelling reason to stay.

Vodafone Fantastic Days Loyalty Programme.

The Vodafone Fantastic Days Loyalty Programme aims to reward our customers for their loyalty. From money-can’t-buy experiences to interactive gamification to exclusive partner discounts, there is something for everyone in our vast customer base-some of whom have been loyal to us for over 20 years. We deliverFantasticDays through a variety of key pillars: Fantastic Fridays, Fantastic Freebies, FantasticOffers and Fantastic Birthdays & Anniversary. Each pillar is underpinned by big data and digital capabilities, to ensure relevance and personalisation of every engagement.

Growing partnerships with support for nurses and midwives’ mental health

For 50 years, we have forged affinity partnerships with Public Sector Unions through years of administering their IncomeProtection Schemes. We strengthen our position by creating bespoke initiatives that provide real value to members. For our partner, the INMO, this was a mental health initiative for the 12K members in their Scheme. With the arrival of Covid-19, we worked with INMO to reimagine this initiative to benefit the entire INMO membership (40K). Let’s Talk About It was created to support nurses and midwives’ mental health in Ireland at a time they needed it most.

Currys Perks: Enjoy exclusive discounts and offers on top brands.

Currys operates in an extremely competitive environment with omni channel and online competitors fighting for the same customers. It’s important for us not to lose our top spot in the market.To achieve this, a new loyalty programmeCurrys Perks was launched to build loyal customers for life. Currys Perks allows members to get exclusive discounts, partner benefits and chances to win prizes. Since launch Perks has partnered with Apple and Readly To offer Perks members a 3-month free subscription to Apple TV+ and the Readly
app. Perks has 140k members and has generated over €1,000,000 revenue and continues to grow.

Lidl Extras is an employee benefits platform designed and offered exclusively by LIDL Irelandand Northern Irelandto its 6,000 strong work force. We at Lidl pride ourselves in our overall team culture and place a strong emphasis on offering our employees not only the most competitive basic terms but also an all-round package that reflects their importance to our continued success in the Irish grocery market. These efforts have been formally acknowledged by industry via our consecutive awarding of Top Employer status by the Top Employer Institute.

M&S Sparks–Digital First Loyalty programme.

Marks & Spencer Ireland has launched its first customer loyalty programme Sparks as a digital loyalty scheme. Sparks provides amore personalised experience with instant rewards, tailored personal offers, donation to a chosen Sparks charity every time you shop and the chance to win your shopping for free.M&S Sparks, good things happen every time you shop!

Gifty is the new, fully digital, gifting solution that guarantees real savings for Irish business. Offering a fully touchless solution for the post-Covid era, Gifty allows businesses to send digital vouchers to their customers, employees or clients from the comfort of their desk. Removing the need to purchase and distribute vouchers or cards manually, Gifty saves businesses both time and money. Easy, convenient and secure, the new Gifty platform offers an upfront discount on vouchers, plus,uniquely in the market, you only pay for the vouchers that are redeemed by the recipients, which in many cases will generate a significant rebate to the Gifty Client.

Currys Perks: Enjoy exclusive discounts and offers on top brands.

Currys operates in an extremely competitive environment with omni channel and online competitors fighting for the same customers. It’s important for us not to lose our top spot in the market.To achieve this, a new loyalty programmeCurrys Perks was launched to build loyal customers for life. Currys Perks allows members to get exclusive discounts, partner benefits and chances to win prizes. Since launch Perks has partnered with Apple and Readly To offer Perks members a 3-month free subscription to Apple TV+ and the Readly
app. Perks has 140k members and has generated over €1,000,000 revenue and continues to grow.

Play or Park launched in February 2013 and has grown to over 610,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. In 2019, we partnered with both the OlympicFederation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games, launching our innovative customer-generated digital Coins that used to fuel their journey to Tokyo 2020.We are launching a number of exciting initiatives this year, and something even bigger coming in 2023!

Stepping-up at a time when members needed us most.

COVID-19:WithTrade-DecoratorsfacingHUGEuncertainty around their business and cash-flow inApril-2020 and beyond,Dulux had very little to say to their Dulux-Trade-Points members in terms of product or price. Instead,Dulux identified that members had significant value in their Dulux-Trade-Points,and that if Dulux could introduce NEW Essential Rewards quickly, they could help members when they needed it most. By delivering NEW Essential Rewards that were relevant to the current times, members saw the instant and incredible value of being a Dulux-Trade-Points member.The Strategy not only had a positive impact on members for the 18-months of COVID-19, but has positively impacted, and continues to impact Dulux’s results today.

Insomnia Treats–Love Being Rewarded.

Insomnia Treats is our award-winning loyalty programme that allows you to build and redeem credit on every Insomnia item you purchase in store or online. Our Treats members get tonnes of exclusive offers from Click & Collect, to getting every 10th coffee free, and free seasonal drinks & birthday treats-trust us, you don’t want to miss out! The Insomnia Treats loyalty programme has been brewing up exciting new offers for customers every year. Advancements in app functionalities have been made to improve the customer experience; as well as the exciting introduction of online ordering, improved omnichannel communication and the inclusion of more data-driven rewards to customers.

M&S Sparks–Digital First Loyalty programme.

Marks & Spencer Ireland has launched its first customer loyalty programme Sparks as a digital loyalty scheme. Sparks provides amore personalised experience with instant rewards, tailored personal offers, donation to a chosen Sparks charity every time you shop and the chance to win your shopping for free.M&S Sparks, good things happen every time you shop!

AerClub recognises and rewards our most loyal and frequent flyers

AerClub, the loyalty programme of Aer Lingus, launched in 2016 with the aim to become the leading travel rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth. The AerClub programme is designed to be a
loyalty programme for everyone,not just frequent flyers. When the pandemic hit and travel restrictions were implemented, the focus was put into member engagement to keep them collecting Avios.In five and a half years, the programme has grown to over 1.6 million
members from around the world, with the majority based in Ireland.

Currys Perks: Enjoy exclusive discounts and offers on top brands.

Currys operates in an extremely competitive environment with omni channel and online competitors fighting for the same customers. It’s important for us not to lose our top spot in the market.To achieve this, a new loyalty programmeCurrys Perks was launched to build loyal customers for life. Currys Perks allows members to get exclusive discounts, partner benefits and chances to win prizes. Since launch Perks has partnered with Apple and Readly To offer Perks members a 3-month free subscription to Apple TV+ and the Readly
app. Perks has 140k members and has generated over €1,000,000 revenue and continues to grow.

Stepping-up at a time when members needed us most.

COVID-19:WithTrade-DecoratorsfacingHUGEuncertainty around their business and cash-flow inApril-2020 and beyond,Dulux had very little to say to their Dulux-Trade-Points members in terms of product or price. Instead,Dulux identified that members had significant value in their Dulux-Trade-Points,and that if Dulux could introduce NEW Essential Rewards quickly, they could help members when they needed it most. By delivering NEW Essential Rewards that were relevant to the current times, members saw the instant and incredible value of being a Dulux-Trade-Points member.The Strategy not only had a positive impact on members for the 18-months of COVID-19, but has positively impacted, and continues to impact Dulux’s results today.

At SSE Airtricity,we’re proud to be Ireland’s largest provider of 100% green energy, with a customer base of 390,000. As well as supplying 100% green energy to more Irish homes and businesses than any other supplier, we’re also proud to be the largest generator of wind power in Ireland. Whilst our renewable credentials are our USP, we want to offer more to our customers,and with SSE Reward we do just that. SSE Reward is a dynamic platform linked to the operations of SSE Airtricity. Our sole mission is to provide genuine value to our members, with the motivation of keeping our customers feeling rewarded,in a bid to build brand loyalty and reduce churn.

Gifty is the new, fully digital, gifting solution that guarantees real savings for Irish business. Offering a fully touchless solution for the post-Covid era, Gifty allows businesses to send digital vouchers to their customers, employees or clients from the comfort of their desk. Removing the need to purchase and distribute vouchers or cards manually, Gifty saves businesses both time and money. Easy, convenient and secure, the new Gifty platform offers an upfront discount on vouchers, plus,uniquely in the market, you only pay for the vouchers that are redeemed by the recipients, which in many cases will generate a significant rebate to the Gifty Client.

At Bank of Ireland we are passionate about making sure we can support young students through experiences that help grow their confidence around key life skills at this really exciting time in their young lives.Through engaging experiences, we want to empower them and prepare them for success by giving them access to information, tools, and real life experiences that will give them the confidence torealisetheirown life ambitions whatever they may be. The Money Smarts Programme and Money Smarts Challenge have been created especially for these young students, with their future confidence in mind.

BMW Voice of the Customer

BMW Group Ireland regardsitsVOC program as the best in the industry. We will never assume we know what our customers want, we ask them!Wego to great lengths to capture what customers think about us,from all available channels, and more importantly, we listen and take action, quickly. By focusing on what our customers are saying we can better understandthem andtherefore meettheirneeds andexpectations, ultimately
improving their experience with us.The customer is top of mind in everything we do. We pride ourselves on going above and beyond for our customers at every opportunity, ensuring they experience the joy of their BMW

Insomnia Treats–Love Being Rewarded.

Insomnia Treats is our award-winning loyalty programme that allows you to build and redeem credit on every Insomnia item you purchase in store or online. Our Treats members get tonnes of exclusive offers from Click & Collect, to getting every 10th coffee free, and free seasonal drinks & birthday treats-trust us, you don’t want to miss out! The Insomnia Treats loyalty programme has been brewing up exciting new offers for customers every year. Advancements in app functionalities have been made to improve the customer experience; as well as the exciting introduction of online ordering, improved omnichannel communication and the inclusion of more data-driven rewards to customers.

M&S Sparks–Digital First Loyalty programme.

Marks & Spencer Ireland has launched its first customer loyalty programme Sparks as a digital loyalty scheme. Sparks provides amore personalised experience with instant rewards, tailored personal offers, donation to a chosen Sparks charity every time you shop and the chance to win your shopping for free.M&S Sparks, good things happen every time you shop!

Sky VIP,it’s the treatment you deserve.

During the pandemic ‘Sky VIP’ had to change how they reward their customers and pivot to virtual experiences, while in person events were not possible.Research also identified a lack of awareness & relevancy of the VIP programme among Irish customers and we wanted to address this. As restrictions lifted in Summer 2021, we wanted to bring people closer together and the return of liveSports offered the perfect opportunity to produce two bespoke in person events tailored specifically to reward our Irish customers for their loyalty and celebrate the lifting of Covid restrictions.

Play or Park launched in February 2013 and has grown to over 610,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. In 2019, we partnered with both the OlympicFederation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games, launching our innovative customer-generated digital Coins that used to fuel their journey to Tokyo 2020.We are launching a number of exciting initiatives this year, and something even bigger coming in 2023!

Lidl Extras is an employee benefits platform designed and offered exclusively by LIDL Irelandand Northern Irelandto its 6,000 strong work force. We at Lidl pride ourselves in our overall team culture and place a strong emphasis on offering our employees not only the most competitive basic terms but also an all-round package that reflects their importance to our continued success in the Irish grocery market. These efforts have been formally acknowledged by industry via our consecutive awarding of Top Employer status by the Top Employer Institute.

Real Rewards is the cornerstone for SuperValu retailers in protecting and growing their business in a highly competitive market. Real Rewards is all about providing rewards that are meaningful, visible, and accessible. The programme has achieved significant digital engagement with over three quarters of loyal shoppers now using the app.

Demonstrating that shoppers value accessibility and convenience of scanning their vouchers from their phone. Following extensive research and customer feedback, in January 2022 we released the latest version of our app boasting new features and benefits for members. Real Rewards continues to innovate and strive for the best customer experience through the use of technology.

Three’s loyalty programme that thanks customers for staying with Three.

3Plus is Three Ireland’s digital loyalty programme that rewards & thanks customers for being with Three. Our primary objective is to strengthen the relationship Three has with its customers. We do this by offering meaningful personalised rewards and benefits that increase in value the longer customers stay. Partnering with leading nationwide brands, local businesses and offering exclusive benefits from Three via a user-friendly app and web platform, 3Plus gives customers additional value every month in appreciation for their valued custom. This allows customers to “get more” from their mobile operator thus giving them a compelling reason to stay.

Gifty is the new, fully digital, gifting solution that guarantees real savings for Irish business. Offering a fully touchless solution for the post-Covid era, Gifty allows businesses to send digital vouchers to their customers, employees or clients from the comfort of their desk. Removing the need to purchase and distribute vouchers or cards manually, Gifty saves businesses both time and money. Easy, convenient and secure, the new Gifty platform offers an upfront discount on vouchers, plus,uniquely in the market, you only pay for the vouchers that are redeemed by the recipients, which in many cases will generate a significant rebate to the Gifty Client.

Allgo L!VE–Allgo’sPeer Recognition Programme.

Allgo L!VE is a state-of-the art peer recognition programme that empowers Allgo employees to reward colleagues for displaying behaviours that support the company values. Every employee is given a monthly budget of 10 Nomination Credits (€50) to reward other colleagues with. Rewarded employees immediately receive a personalised, branded email with their nomination details and their reward points (called “Thumbs Up”). The nominee’s line manager also receives email notification to encourage them to further acknowledge their team member’s good work.Employees build their Thumbs Up, and at year end, all Thumbs Ups are automatically converted into tax-free Allgo Mastercard Gift Cards.

Lidl Extras is an employee benefits platform designed and offered exclusively by LIDL Irelandand Northern Irelandto its 6,000 strong work force. We at Lidl pride ourselves in our overall team culture and place a strong emphasis on offering our employees not only the most competitive basic terms but also an all-round package that reflects their importance to our continued success in the Irish grocery market. These efforts have been formally acknowledged by industry via our consecutive awarding of Top Employer status by the Top Employer Institute.

Gifty is the new, fully digital, gifting solution that guarantees real savings for Irish business. Offering a fully touchless solution for the post-Covid era, Gifty allows businesses to send digital vouchers to their customers, employees or clients from the comfort of their desk. Removing the need to purchase and distribute vouchers or cards manually, Gifty saves businesses both time and money. Easy, convenient and secure, the new Gifty platform offers an upfront discount on vouchers, plus,uniquely in the market, you only pay for the vouchers that are redeemed by the recipients, which in many cases will generate a significant rebate to the Gifty Client.

AerClub recognises and rewards our most loyal and frequent flyers

AerClub, the loyalty programme of Aer Lingus, launched in 2016 with the aim to become the leading travel rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth. The AerClub programme is designed to be a
loyalty programme for everyone,not just frequent flyers. When the pandemic hit and travel restrictions were implemented, the focus was put into member engagement to keep them collecting Avios.In five and a half years, the programme has grown to over 1.6 million
members from around the world, with the majority based in Ireland.

Sky VIP,it’s the treatment you deserve.

During the pandemic ‘Sky VIP’ had to change how they reward their customers and pivot to virtual experiences, while in person events were not possible.Research also identified a lack of awareness & relevancy of the VIP programme among Irish customers and we wanted to address this. As restrictions lifted in Summer 2021, we wanted to bring people closer together and the return of liveSports offered the perfect opportunity to produce two bespoke in person events tailored specifically to reward our Irish customers for their loyalty and celebrate the lifting of Covid restrictions.

SuperValu Getaway Breaks – SuperValu’s core Travel Partner

Since 1999, SuperValu Getaway Breaks has been a core and strategic travel partner to SuperValu Real Rewards, delivering unbeatable value offers on 3,4- and 5-star hotels – all at a discounted rate. Positive customer sentiment towards SuperValu has rippled
through homes nationwide thanks to their memories of holidays with Getaway Breaks. During the pandemic, Getaway Breaks played a key role by delivering a steady flow of business to hotels when it needed it most, whilst giving the public an opportunity to book a break and have something to look forward to post lockdown.

Since 2006, when AXA Insurance launched AXA Plus as the first customer loyalty programme in Financial Services,the programme has now become an industry benchmark programme. Today, operating in both the Republic of Ireland and Northern Ireland with Gross Written Premiums of €948million, serving over 1.3 million customers, AXA Insurance isIreland’s largest Property and Casualty (P&C) insurer. AXA Plus is offered by AXA Insurance to all its personal lines customers with bespoke programmes for both customers in the Republic of
Ireland and Northern Ireland.It has been a key contributor to AXA becoming Ireland’s largest insurer. In 2020,a further endorsement of the programme-the AXA Irish executive team agreed to a further substantial investment which is already showing returns.

At Bank of Ireland we are passionate about making sure we can support young students through experiences that help grow their confidence around key life skills at this really exciting time in their young lives.Through engaging experiences, we want to empower them and prepare them for success by giving them access to information, tools, and real life experiences that will give them the confidence torealisetheirown life ambitions whatever they may be. The Money Smarts Programme and Money Smarts Challenge have been created especially for these young students, with their future confidence in mind.

Insomnia Treats–Love Being Rewarded.

Insomnia Treats is our award-winning loyalty programme that allows you to build and redeem credit on every Insomnia item you purchase in store or online. Our Treats members get tonnes of exclusive offers from Click & Collect, to getting every 10th coffee free, and free seasonal drinks & birthday treats-trust us, you don’t want to miss out! The Insomnia Treats loyalty programme has been brewing up exciting new offers for customers every year. Advancements in app functionalities have been made to improve the customer experience; as well as the exciting introduction of online ordering, improved omnichannel communication and the inclusion of more data-driven rewards to customers.

The Explore Accounts is a unique proposition offering an alternative to customers to standard bank accounts with hefty fees. Customers have the ability to earn cashback without changing their everyday behaviours.

1. 10c back as you pay for every debit card purchase.
2. Up to 5% cashback on bills on selected Direct Debits with our exclusive partners Sky,SSE Airtricity and Circle K.

Customers get 2% of their monthly mortgage repayment back in cash every month until 31 December 2027, when they pay from an Explore Account Customers so far have been rewarded with €23min total.

Three’s loyalty programme that thanks customers for staying with Three.

3Plus is Three Ireland’s digital loyalty programme that rewards & thanks customers for being with Three. Our primary objective is to strengthen the relationship Three has with its customers. We do this by offering meaningful personalised rewards and benefits that increase in value the longer customers stay. Partnering with leading nationwide brands, local businesses and offering exclusive benefits from Three via a user-friendly app and web platform, 3Plus gives customers additional value every month in appreciation for their valued custom. This allows customers to “get more” from their mobile operator thus giving them a compelling reason to stay.

Play or Park – Here for Ireland

Play or Park launched in February 2013 and has grown to over 560,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. With the first loyalty program to use a gaming mechanic in Ireland, each month we reward one lucky member with an Experience of a Lifetime. This year we will be sending our winners off to enjoy luxury trips as far away as Thailand, Australia and Mauritius, as well as classic American vacations in California and NYC. We’ll also be giving away hundreds of thousands of free treats to all our runners-up again this year, rewarding them for their on-going engagement with our brand.

In 2019, we launched the first brand partnership with both the Olympic Federation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games. Using our Play or Park platform, customers generate new digital coins every time they scan their loyalty tag at a Circle K site. These coins go directly to Irish athletes who use them to purchase fuel & food in store every day, meaning Circle K customers are making athletes lives a little easier on their journey to Tokyo 2020.

Bank of Ireland’s 3^rd level student programme 2021 focused on developing the financial wellbeing of the student customer base with sustainability at the heart of everything we do. Every student in Ireland whether they were new to Bank of Ireland, upgraded from a 2^nd level account or a potential future customer, had access to an array of content and supports to develop their financial wellbeing.  The campaign focused on 4 key aspects:

1. The Bio-sourced Student Visa Debit Card
2. The F-word Playbook in partnership with Irish design house Jill & Gill
3. The Student Financial Wellbeing Hub
4. 5% Student Lending up to 5K and Student credit card with free worldwide travel insurance

Vodafone Fantastic Days Loyalty Programme.

The Vodafone Fantastic Days Loyalty Programme aims to reward our customers for their loyalty. From money-can’t-buy experiences to interactive gamification to exclusive partner discounts, there is something for everyone in our vast customer base-some of whom have been loyal to us for over 20 years. We deliverFantasticDays through a variety of key pillars: Fantastic Fridays, Fantastic Freebies, FantasticOffers and Fantastic Birthdays & Anniversary. Each pillar is underpinned by big data and digital capabilities, to ensure relevance and personalisation of every engagement.

Play or Park launched in February 2013 and has grown to over 610,000 registered members. With over one million customers to take care of every week, loyalty is at the heart of Circle K’s business strategy for growth and customer retention. In 2019, we partnered with both the OlympicFederation of Ireland and Paralympics Ireland to sponsor Team Ireland for the Tokyo games, launching our innovative customer-generated digital Coins that used to fuel their journey to Tokyo 2020.We are launching a number of exciting initiatives this year, and something even bigger coming in 2023!

Pink and Blue Power-Breast & Prostate Health Programme.

When Cornmarket noticed a high level of cancer claims amongst their customers, they wanted to do something to help increase awareness. Pink Power & Blue
Power was born, a potentially life-saving breast and prostate health programme. The programme provides education and a once-off physical assessment with a GP on the signs and symptoms of breast and prostate cancer. Where further investigation is needed, customers are referred to a participating Private Hospital for a Mammogram, Ultrasound, MRI and/or Biopsy.Cancer has been caught in 47 customers. Over 16,000 have availed of the programme. 93% said they are more confident to self-check.

Sky VIP,it’s the treatment you deserve.

During the pandemic ‘Sky VIP’ had to change how they reward their customers and pivot to virtual experiences, while in person events were not possible.Research also identified a lack of awareness & relevancy of the VIP programme among Irish customers and we wanted to address this. As restrictions lifted in Summer 2021, we wanted to bring people closer together and the return of liveSports offered the perfect opportunity to produce two bespoke in person events tailored specifically to reward our Irish customers for their loyalty and celebrate the lifting of Covid restrictions.

At SSE Airtricity,we’re proud to be Ireland’s largest provider of 100% green energy, with a customer base of 390,000. As well as supplying 100% green energy to more Irish homes and businesses than any other supplier, we’re also proud to be the largest generator of wind power in Ireland. Whilst our renewable credentials are our USP, we want to offer more to our customers,and with SSE Reward we do just that. SSE Reward is a dynamic platform linked to the operations of SSE Airtricity. Our sole mission is to provide genuine value to our members, with the motivation of keeping our customers feeling rewarded,in a bid to build brand loyalty and reduce churn.

Vodafone Fantastic Days Loyalty Programme.

The Vodafone Fantastic Days Loyalty Programme aims to reward our customers for their loyalty. From money-can’t-buy experiences to interactive gamification to exclusive partner discounts, there is something for everyone in our vast customer base-some of whom have been loyal to us for over 20 years. We deliverFantasticDays through a variety of key pillars: Fantastic Fridays, Fantastic Freebies, FantasticOffers and Fantastic Birthdays & Anniversary. Each pillar is underpinned by big data and digital capabilities, to ensure relevance and personalisation of every engagement.

Gifty is the new, fully digital, gifting solution that guarantees real savings for Irish business. Offering a fully touchless solution for the post-Covid era, Gifty allows businesses to send digital vouchers to their customers, employees or clients from the comfort of their desk. Removing the need to purchase and distribute vouchers or cards manually, Gifty saves businesses both time and money. Easy, convenient and secure, the new Gifty platform offers an upfront discount on vouchers, plus,uniquely in the market, you only pay for the vouchers that are redeemed by the recipients, which in many cases will generate a significant rebate to the Gifty Client.

Stepping-up at a time when members needed us most.

COVID-19:WithTrade-DecoratorsfacingHUGEuncertainty around their business and cash-flow inApril-2020 and beyond,Dulux had very little to say to their Dulux-Trade-Points members in terms of product or price. Instead,Dulux identified that members had significant value in their Dulux-Trade-Points,and that if Dulux could introduce NEW Essential Rewards quickly, they could help members when they needed it most. By delivering NEW Essential Rewards that were relevant to the current times, members saw the instant and incredible value of being a Dulux-Trade-Points member.The Strategy not only had a positive impact on members for the 18-months of COVID-19, but has positively impacted, and continues to impact Dulux’s results today.

Volkswagen Group: B2B Tyre HeroesDealer IncentiveLoyalty Programme.

Tyre Heroes isVolkswagen Ireland’sB2B loyalty programme for its dealership network across Ireland. The programme incentivises Service Advisors in the dealerships for growing their tyre business with Volkswagen.The incentive is Superhero themed, and is structured around 4 leagues (based on dealership size). Dealerships compete in each league to achieve the highest percentage of sales vs target. Weekly league table updates on volkswagentyreheroes.ie and monthly branded emails keep all participants up-to-date on their league position.At the end of the quarter, the top 3 Service Advisors.

AerClub recognises and rewards our most loyal and frequent flyers

AerClub, the loyalty programme of Aer Lingus, launched in 2016 with the aim to become the leading travel rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth. The AerClub programme is designed to be a
loyalty programme for everyone,not just frequent flyers. When the pandemic hit and travel restrictions were implemented, the focus was put into member engagement to keep them collecting Avios.In five and a half years, the programme has grown to over 1.6 million
members from around the world, with the majority based in Ireland.

Growing partnerships with support for nurses and midwives’ mental health

For 50 years, we have forged affinity partnerships with Public Sector Unions through years of administering their IncomeProtection Schemes. We strengthen our position by creating bespoke initiatives that provide real value to members. For our partner, the INMO, this was a mental health initiative for the 12K members in their Scheme. With the arrival of Covid-19, we worked with INMO to reimagine this initiative to benefit the entire INMO membership (40K). Let’s Talk About It was created to support nurses and midwives’ mental health in Ireland at a time they needed it most.

Electric Ireland Loyalty Program Submission

At Electric Ireland we want to make life better for our customers.As a ‘thank you’ Electric Ireland Rewards offers customers exclusive treats, offers and discounts,once-in-a-lifetime experiences, and of course, money off your electricity and gas bills.By mixing rational ‘Euros and cents’ benefits with much more emotive rewards we appealed to their hearts and heads in equal measure.We here at Electric Ireland understand the importance of recognising loyalty, because of this we are entering our loyalty program into the Irish Loyalty awards to provide our loyalty team the opportunity to be recognised for their hard work.