2023 Finalists

The Electric Ireland Rewards programme has been a source of appreciation for it’s residential electricity and gas customers for nearly a decade. To offer an even more relevant and valuable experience, last year we conducted extensive research and customer feedback sessions which led to a redesign of the rewards program. Key aspects included showcasing our Irish heritage, enhancing reward offerings, promoting sustainability through green partnerships, and providing real value to customers through our SuperValu partnership. Our loyalty program stands out with direct bill savings, experiential memories, support

Embracing NPS to transform the car and van rental experience.

In March2019, Europcar embraced ‘Net Promotor Score’(NPS) as the key metric and barometer of customer satisfaction. Every leisure customer renting a vehicle who has booked direct, is asked “How likely are you to recommend us?”, creating an ongoing customer feedback loop. This has empowered us to make continuous enhancements to the customer experience and is a core tool in the development of staff training programmes and product innovation. Furthermore, all frontline staff commissions and management bonuses are linked to NPS performance results. Europcar is a business with user experience in its DNA and customer service at its heart. Go Car Go Car – Transforming hourly car and van rental through NPS Transforming hourly car and van rental through NPS.

N 2022, GoCar embraced ‘Net Promoter Score’ or NPS as the primary gauge and indicator of customer satisfaction. GoCar customers who complete a trip are asked “How likely are you to recommend us?” via an email survey. Additional questions around vehicle collection and return, vehicle condition, app experience and overall value for money are also asked. This has created an ongoing customer feedback loop and is a critical source of inspiration for new product innovation. Furthermore, all GoCar staff and senior management bonuses are directly linked to NPS performance results.

Maxol Loyalty App – Loyalty Rewarded

The Maxol Group is Ireland’s leading family forecourt and convenience retailer. In 2022 the Maxol Loyalty App was launched to recruit and retain customers by offering them greater value on their shopping or fuel missions. The app delivers exclusive promotional offers on leading household brands on a three-weekly cycle, a ROSA coffee digital loyalty card and Maxol car wash digital loyalty card. Additional this was the first app in Ireland to have FuelPay, an innovative feature that allows our Customers to pay for the fuel through the app maximising speed and convenience. All of this delivered to the palm of the customers’ hands, for a truly frictionless customer experience.

New Real Rewards Launch in 2022

Real Rewards is SuperValu’s rewards programme since 2009. At SuperValu we are constantly listening to the voice of the consumer to keep pace with the ever-changing drivers of loyalty. At SuperValu we pride ourselves on being leaders in retail and have once again, led the way with a complete overhaul of our loyalty program, Real Rewards. Launched in May 2022, the new Real Rewards program is designed to deliver INSTANT rewards, through a SIMPLER, DIGITAL led and FUN program. Members now save every week on their shopping with vouchers and coupons on their app, win amazing prizes in the Scan to Win prize draw, and much more.

Early Table

Early Table is a restaurant discovery web site and a customer/employee engagement platform. People that book a table via Early Table.ie will enjoy discounts of 50% off their food bill. Hundreds of restaurant partners agree to offer an exclusive discount to those that book a table through the platform. Early Table has just launched its membership model allowing corporate clients to use Early Table as a unique loyalty &engagement tool. For as little as €10investment in Early Table tokens, Employees and Customers can save over €200 when they book their restaurants via the platform.

Tier One Corporate HR Benefits and Marketing teams are now investing in this highly appealing, high value employee and customer reward option for a very small price. It all makes perfect sense.

Currys Perks: Exclusive discounts on top tech all year round.

Currys Perks allows members to get access to exclusive discounts and offers on top brands, must-have partner benefits and chances to win vouchers, prizes and the hottest new tech. With a huge number of sign-ups, we can also inform our customers about the latest news, products and trends that are happening at Currys. Since launch we have partnered with Apple, Readly, HelloFresh and more to share exclusive subscription offers to our members. We remain the only loyalty programme launched within the Irish electrical retailer market.

Insomnia Treats–Love Being Rewarded

The Insomnia Treats loyalty programme was launched in 2014 and is accepted in all Insomnia High Street Stores across Ireland and the UK. Insomnia Treats has been brewing up lots of exciting new offers ever since. We aim to make every interaction unique and build meaningful & lifelong relationships with our Treats members and reward them for their loyalty. Members can Love Being Rewarded with every 10th coffee free, free seasonal drinks & birthday treats and much more

Sparks is one year old-going from strength to strength.

Oct 2021 M&S launched Sparks internationally for the first time in Ireland with such success we are now live in 26markets. A digital first loyalty programme accessed within the M&S app. Building year on year with the Irish Loyalty Awards recognition we have added new features–scan and shop in store in app payment, third party partnerships and Sparks only offers at the shelf edge instore and online, whilst refining our algorithms to be more personal to our customers. Rather than follow the UK Sparks ROI now blazes the way for the future of the scheme globally.

New Real Rewards Launch in 2022

Real Rewards is SuperValu’s rewards programme since 2009. At SuperValu we are constantly listening to the voice of the consumer to keep pace with the ever-changing drivers of loyalty. At SuperValu we pride ourselves on being leaders in retail and have once again, led the way with a complete overhaul of our loyalty program, Real Rewards. Launched in May 2022, the new Real Rewards program is designed to deliver INSTANT rewards, through a SIMPLER, DIGITAL led and FUN program. Members now save every week on their shopping with vouchers and coupons on their app, win amazing prizes in the Scan to Win prize draw, and much more.

Building long term loyalty using personalisation science to reward customers.

A partnership between Tesco and dunnhumby has delivered a new loyalty initiative that has proven to build long term loyalty amongst its more loyal customers. Launched in March 2022, Tesco have been rewarding its most loyal customers with personalised coupons offering discounts on the categories they prefer. dunnhumby’s Science, ensures that each customer receives a unique mix of coupons based on their personal preferences. 5 million redemptions achieved within the first year. This illustrates the high engagement levels amongst customers and also the scale of investment from Tesco. Double digit return on investment and tens of millions additional sales were delivered to the
business.

Dulux Trade Paints enables Dulux to win the home makeover market

Dulux Trade Points; Dulux Paints Ireland and Chilli Pepper

As the world began to re-open in Jan-2022; The definition of ‘HOME’ had truly been re-defined: An office, a home-gym, a classroom, and a sanctuary! A whopping 44% of Irish homeowners, planned a ‘home makeover’ throughout 2022. It was set to be a busy year for the Paint Industry and Trade-Decorators! Irish-Trade-Decorators, who over the past two-years had faced gut-wrenching uncertainty over their livelihoods and businesses, found themselves trying to manage UNPRECEDENTED demand for their professional services.

THE RACE WAS ON!
Which paint brand in Ireland, was going to be the first choice for Trade-Decorators?
Dulux-Trade’s strategic ambition, to Win the home makeover market.
How? By leveraging their unique differentiator and superpower connector to Trade-Decorators,
The-Dulux-Trade-Points-Loyalty-Programme.

Scan on your phone, pay in app-M&S Scan & Shop.

Slick customer experience, first major retailer to launch this innovation in Ireland in October following a colleague trial with a supporting marketing campaign. Sparks customers can scan food barcodes as they walk around stores, put them straight into their bag and checkout on the app without needing to go near a till. For bigger shops (50 euros+) or when buying alcohol, you can scan as you go and transfer to till for payment. Over 2kcustomers have used it in the first three months with positive impacts on the in-store experience, NPS and visit frequency.

As part of the SuperValu Real Rewards relaunch in 2022 – a new initiative, Scan to Win was introduced. Scan to Win is an exciting monthly prize draw – 1 scan of the Real Rewards car/app = 1 chance to win. Each month, there’s a blend of local/national prizes.

Scan to Win is a fun, emotive addition to the Real Rewards programme and sits alongside other key pillars: a Weekly App Voucher, Personalised Coupons and Flash Deals. Since launch, over 1,800 customers have won a prize. The popularity of Scan to Win is growing, with the volume of entrants increasing rapidly each month.

To keep surprising customers, we wanted to create an interactive and dynamic campaign using digital tools. Our Shake to Win Gamification aims to reward large volumes of Vodafone customers, to increase app activity and to increase loyalty programme engagement through the app. To enjoy Shake to Win, the requirements are simply: to be a Vodafone customer and download the My Vodafone App

Shake to Win created a whole new experience for customers on the MyVodafone app. Customers visited the My Vodafone app and gently shook their devices to find out if they had won a prize. Prizes ranged from low to high value: from a tub of Ben & Jerry’s Ice Cream or Bonus credit to the latest iPhone and holidays for two.

Early Table

Early Table is a restaurant discovery web site and a customer/employee engagement platform. People that book a table via Early Table.ie will enjoy discounts of 50% off their food bill. Hundreds of restaurant partners agree to offer an exclusive discount to those that book a table through the platform. Early Table has just launched its membership model allowing corporate clients to use Early Table as a unique loyalty &engagement tool. For as little as €10investment in Early Table tokens, Employees and Customers can save over €200 when they book their restaurants via the platform.

Tier One Corporate HR Benefits and Marketing teams are now investing in this highly appealing, high value employee and customer reward option for a very small price. It all makes perfect sense.

Engeria Rewards:

Energia Rewards-enjoy exclusive rewards with real star Power. Energia’s loyalty program is available to both Domestic and Business customers, offering discounts on shopping, hotels, activities and more. There is also the chance to enter a monthly competition and every quarter receive a special Energia Rewards Mega Moments giveaway. The objectives of Energia Rewards are clear: increase customer engagement and retention, reduce churn, and improve customer satisfaction. Now entering its 9th year, Energia Rewards is an integral part of Energia customer proposition.

Insomnia Treats–Love Being Rewarded

The Insomnia Treats loyalty programme was launched in 2014 and is accepted in all Insomnia High Street Stores across Ireland and the UK. Insomnia Treats has been brewing up lots of exciting new offers ever since. We aim to make every interaction unique and build meaningful & lifelong relationships with our Treats members and reward them for their loyalty. Members can Love Being Rewarded with every 10th coffee free, free seasonal drinks & birthday treats and much more

Building Excellence in CX Continuous Improvement.

Implementing Permanent TSB’s first ‘Customer Experience Strategy’ in order to deliver a vision, passion and roadmap for CX differentiation, customer-centric continuous improvement and cultural transformation, with all colleagues captivated in delivering outstanding customer experience. The implementation of this strategy has helped position CX as ‘the Golden Thread in everything we do, acting as a key enabler of our defined Purpose(‘to work hard every day to build trust with our Customers’),and Corporate Ambition(‘To be Ireland’s Best Personal and Small Business Bank’)–framing our future as an experience led Brand.

Sky VIP, it’s the treatment you deserve

Sky are the primary sponsor of the Irish Women’s National Team, supporting the team on their journey to the Euros and the Women’s World Cup through an ATL campaign and the development of the manifesto Outbelieve. As the country watched on, we wanted Sky customers to feel part of the Outbelieve story, offering a series of unique, exclusive experiences with an authentic Irish feel. Through a training day, mascot opportunity and tickets to the first ever sold out WNT game in Tallaght stadium, we thanked Irish customers for their loyalty by bringing them closer to the action.

Vodafone and ODEON teamed up to bring Vodafone customers hours of free entertainment Thanks to Vodafone Fantastic Days, every Wednesday customers can use the MyVodafone app to download up to four tickets to any film being shown on the following Tuesday in any ODEON cinema nationwide. Offer codes are available while stocks last with no booking fee–just hours of free enjoyment.

Vodafone Ireland wants to thank customers for using their services via the Vodafone Fantastic Days reward programme. Whether you are a family wanting to see a Disney film, friends looking to laugh (and cry) at a romcom, or teammates wanting to see the newest blockbuster, Vodafone Fantastic Days is making Tuesdays the days (and nights) for a trip to an ODEON cinema.

In March2019, Europcar embraced ‘Net Promotor Score’(NPS) as the key metric and barometer of customer satisfaction. Every leisure customer renting a vehicle who has booked direct, is asked “How likely are you to recommend us?”, creating an ongoing customer feedback loop. This has empowered us to make continuous enhancements to the customer experience and is a core tool in the development of staff training programmes and product innovation. Furthermore, all frontline staff commissions and management bonuses are linked to NPS performance results. Europcar is a business with user experience in its DNA and customer service at its heart.

Go Car

Go Car – Transforming hourly car and van rental through NPS

Transforming hourly car and van rental through NPS.

N 2022, GoCar embraced ‘Net Promoter Score’ or NPS as the primary gauge and indicator of customer satisfaction. GoCar customers who complete a trip are asked “How likely are you to recommend us?” via an email survey. Additional questions around vehicle collection and return, vehicle condition, app experience and overall value for money are also asked. This has created an ongoing customer feedback loop and is a critical source of inspiration for new product innovation. Furthermore, all GoCar staff and senior management bonuses are directly linked to NPS performance results.

Since forming in 1999 SuperValu Getaway Breaks has been a key component of SuperValu’s loyalty strategy. A first of its kind in Ireland, SuperValu Getaway Breaks has continued to be a market leader when it comes to leisure break rewards, by providing high quality hotel breaks to customers-with the goal of delivering unbeatable value and savings for SuperValu’s loyal shoppers. SuperValu Getaway Breaks continued development as not only led to an offering of up to 30% saving but also the addition of holiday home accommodation and now an option of discounted European hotels, available to Real Rewards members

Early Table

Early Table is a restaurant discovery web site and a customer/employee engagement platform. People that book a table via Early Table.ie will enjoy discounts of 50% off their food bill. Hundreds of restaurant partners agree to offer an exclusive discount to those that book a table through the platform. Early Table has just launched its membership model allowing corporate clients to use Early Table as a unique loyalty &engagement tool. For as little as €10investment in Early Table tokens, Employees and Customers can save over €200 when they book their restaurants via the platform.

Tier One Corporate HR Benefits and Marketing teams are now investing in this highly appealing, high value employee and customer reward option for a very small price. It all makes perfect sense.

Sponsored by: Antavo Enterprise Loyalty Cloud and RAPP UK

KFC UK & Ireland’s revamped loyalty programme is now all centred around gamification (and chicken). KFC Rewards Arcade includes arcade style elements and a chance for customers to immediately win tasty prizes upon ordering. Powered by Antavo Enterprise Loyalty Cloud’s technology, Antavo helps KFC bring the gamified loyalty programme to life with great results. Antavo’s platform is very user friendly and all the algorithms are configurable on Antavo, providing a lot of flexibility and efficiency to continuously optimise the Arcade’s performance.

Maxol Loyalty App – Loyalty Rewarded

The Maxol Group is Ireland’s leading family forecourt and convenience retailer. In 2022 the Maxol Loyalty App was launched to recruit and retain customers by offering them greater value on their shopping or fuel missions. The app delivers exclusive promotional offers on leading household brands on a three-weekly cycle, a ROSA coffee digital loyalty card and Maxol car wash digital loyalty card. Additional this was the first app in Ireland to have FuelPay, an innovative feature that allows our Customers to pay for the fuel through the app maximising speed and convenience. All of this delivered to the palm of the customers’ hands, for a truly frictionless customer experience.

Sweete offering businesses scalable short and long term loyalty solutions.

Sweete operates a loyalty agency which enables businesses in Ireland and the UK to operate long and short term loyalty campaigns for B2C,B2B and employee recognition programmes. Businesses can utilise Sweete’s in-house technology, travel agency, extensive rewards portfolio and partner relationships in order to deliver best in class programmes. Since 2014, Sweete has invested heavily in its in-house technology to move paper rewarding to digital. This has given us the capability to integrate with our clients and partners via API. Our technology also enables us to offer clients enhanced reporting which gives them the ability to benchmark performances in real time

To keep surprising customers, we wanted to create an interactive and dynamic campaign using digital tools. Our Shake to Win Gamification aims to reward large volumes of Vodafone customers, to increase app activity and to increase loyalty programme engagement through the app. To enjoy Shake to Win, the requirements are simply: to be a Vodafone customer and download the My Vodafone App

Shake to Win created a whole new experience for customers on the MyVodafone app. Customers visited the My Vodafone app and gently shook their devices to find out if they had won a prize. Prizes ranged from low to high value: from a tub of Ben & Jerry’s Ice Cream or Bonus credit to the latest iPhone and holidays for two.

WowThanks.com – Revolutionising Corporate Gifting worldwide

WowThanks.com is Ireland’s fastest growing entrant into the rapidly expanding corporate gifting space. Utilised by Reward & Loyalty professionals across Ireland’s best-known companies in sectors such as Insurance, Utilities, Telecommunications, Financial and Retail – WowThanks.com is a first to market solution that facilitates a fully digital gifting platform with 100% transparency on usage. Furthermore, WowThanks Clients receive rebates on any unredeemed vouchers – a truly unique solution that is revolutionising the world of corporate
gifting.

WowThanks.com is a best in class product that is easy for users to enjoy, offers superb choice
from both Irish & International big brand retail partners and reduces the time and cost involved
on behalf of clients who use WowThanks for their corporate gifting needs.

LIDL Extras

LIDL Extras is a 100% bespoke Reward & Loyalty platform that enables the LIDL business to directly engage and reward the LIDL workforce. It is a unique benefit tin the Grocery Retail Space that differentiates LIDL from its competition–ensuring a USP in terms of talent acquisition and equally importantly in terms of talent retention. LIDL Extras facilitates the direct supply of Retail Treats, High
Value Competitions and exclusive Offers/Discounts to the nationwide LIDL workforce. The platform drives positive Net Promotor Score indicators, increases direct engagement in what is a traditionally difficult to penetrate retail landscape and facilitates a fun element into the employment relationship with the business.

Delivering unique benefits to help our colleagues

Linking our colleague data and Sparks systems means we can directly deliver benefits to our colleagues in a timely digital manner. This year we gave all colleagues a free pack of period pants to help the campaign to tackle period stigma, promote sustainable choices and support with the cost of living. We put a colleague payday extra discount behind one of the days of our 12 days of Sparks campaign using data integration to target colleagues and send offers to let colleagues try newlines. Making Sparks and data integral to our colleague experience to support, recognise and reward.

WowThanks.com – Revolutionising Corporate Gifting worldwide

WowThanks.com is Ireland’s fastest growing entrant into the rapidly expanding corporate gifting space. Utilised by Reward & Loyalty professionals across Ireland’s best-known companies in sectors such as Insurance, Utilities, Telecommunications, Financial and Retail – WowThanks.com is a first to market solution that facilitates a fully digital gifting platform with 100% transparency on usage. Furthermore, WowThanks Clients receive rebates on any unredeemed vouchers – a truly unique solution that is revolutionising the world of corporate gifting.

WowThanks.com is a best in class product that is easy for users to enjoy, offers superb choice from both Irish & International big brand retail partners and reduces the time and cost involved on behalf of clients who use WowThanks for their corporate gifting needs.

AerClub recognises and rewards our most loyal and frequent flyers.

AerClub, the loyalty programme of Aer Lingus, launched in 2016 with the aim to become the leading travel rewards programme in Ireland, enabling the airline to continue to grow the network in both breadth and depth. The AerClub programme is designed to be a loyalty programme for everyone, not just frequent flyers. In 6 years, the programme has grown to over2 million members from around the world, with the majority based in Ireland and acquired over 500,000 new members to the programme in 2022 alone.

Engeria Rewards:

Energia Rewards-enjoy exclusive rewards with real star Power. Energia's loyalty program is available to both Domestic and Business customers, offering discounts on shopping, hotels, activities and more. There is also the chance to enter a monthly competition and every quarter receive a special Energia Rewards Mega Moments giveaway. The objectives of Energia Rewards are clear: increase customer engagement and retention, reduce churn, and improve customer satisfaction. Now entering its 9th year, Energia Rewards is an integral part of Energia customer proposition.

Insomnia Treats is our award-winning loyalty programme that allows you to build and redeem credit on every Insomnia item you purchase in store or online. Our Treats members get tonnes of exclusive offers from Click & Collect, to getting every 10th coffee free, and free seasonal drinks & birthday treats-trust us, you don’t want to miss out! The Insomnia Treats loyalty programme has been brewing up exciting new offers for customers every year. Advancements in app functionalities have been made to improve the customer experience; as well as the exciting introduction of online ordering, improved omni-channel communication and the inclusion of more data-driven rewards to customers.

Real Rewards is SuperValu’s rewards programme since 2009. At SuperValu we are constantly listening to the voice of the consumer to keep pace with the ever-changing drivers of loyalty. At SuperValu we pride ourselves on being leaders in retail and have once again, led the way with a complete overhaul of our loyalty program, Real Rewards. Launched in May 2022, the new Real Rewards program is designed to deliver INSTANT rewards, through a SIMPLER, DIGITAL led and FUN program. Members now save every week on their shopping with vouchers and coupons on their app, win amazing prizes in the Scan to Win prize draw, and much more.

Three’s loyalty programme that thanks customers for staying with Three3Plus is Three Ireland’s digital loyalty programme that rewards & thanks customers for being with Three. Our primary objective is to strengthen the relationship Three has with its customers. We do this by offering meaningful personalised rewards and benefits that increase in value the longer customers stay.

Partnering with leading nationwide brands, local businesses and offering exclusive benefits from Three via a user-friendly app and web platform, 3Plus gives customers additional value every month in appreciation for their valued custom. This allows customers to “get more” from their mobile operator thus giving them a compelling reason to stay.

AXA PARKS-Coming together for action

Our ambition with this community-based loyalty programme is to enhance consumer affinity with AXA’s brand. AXA Parks provides local voluntary groups (ROI & NI) with financial support to enhance green spaces in their local communities. This initiative deepens consumer loyalty, while also enhancing our brand image, regional presence, and sustainability credentials by providing local communities, and customers, with a hands-on opportunity to play their part in enhancing greenspaces in their communities. At the heart our efforts is empowerment-developing a sense of universal ownership of local communities and their protection that assimilates closely with our business focus.

Growing Loyalty and De-Mystifying Financial Literacy for Students

At Bank of Ireland, we remain passionate about demystifying money matters for students in our communities. This is now more important with recent Bank of Ireland research indicating that only 38%* of 18 to 34year olds in Ireland feel in control of their finances.(Red C)Through our primary and secondary school financial literacy programmes we want to be instrumental in shifting the dial in a positive direction when it comes to improving the financial literacy and the overall wellbeing of these young students so that in time,100% of Young Adults feel more confident about all things money

We have partnered with five local charities across Ireland that most resonated with our colleagues and customers; Focus Ireland, the Marie Keating Foundation, Leave No Trace, A Lust For Life and The Alzheimer Society of Ireland to raise awareness and funding. Every transaction with Sparks we donate one cent to the customers chosen charity or equally across all five if they choose that option. Giving over 63k euros to date and featuring the charities in turn in our emails to support the great work they do and show our customers how they are making a difference in the community.

Dulux Trade Paints enables Dulux to win the home makeover market

Dulux Trade Points; Dulux Paints Ireland and Chilli Pepper

As the world began to re-open in Jan-2022; The definition of ‘HOME’ had truly been re-defined: An office, a home-gym, a classroom, and a sanctuary! A whopping 44% of Irish homeowners, planned a ‘home makeover’ throughout 2022. It was set to be a busy year for the Paint Industry and Trade-Decorators! Irish-Trade-Decorators, who over the past two-years had faced gut-wrenching uncertainty over their livelihoods and businesses, found themselves trying to manage UNPRECEDENTED demand for their professional services.

THE RACE WAS ON!
Which paint brand in Ireland, was going to be the first choice for Trade-Decorators?
Dulux-Trade’s strategic ambition, to Win the home makeover market.
How? By leveraging their unique differentiator and superpower connector to Trade-Decorators,
The-Dulux-Trade-Points-Loyalty-Programme.

In 2021 it was announced that Ulster Bank and KBC would be leaving the Irish market. Customers faced the challenge of finding a new bank and permanent tsb had a unique opportunity to grow current market share. In 2022 permanent tsb launched Move Better, a fully integrated marketing campaign demonstrating to customers why they should choose permanent tsb;

1. How to start their move, with our digital account opening journey
2. How to move other products, with the support of our Moving Bank Online Hub
3. How to be rewarded for their everyday banking, with our award-winning Explore Account

Sky are the primary sponsor of the Irish Women’s National Team, supporting the team on their journey to the Euros and the Women’s World Cup through an ATL campaign and the development of the manifesto Outbelieve. As the country watched on, we wanted Sky customers to feel part of the Outbelieve story, offering a series of unique, exclusive experiences with an authentic Irish feel. Through a training day, mascot opportunity and tickets to the first ever sold out WNT game in Tallaght stadium, we thanked Irish customers for their loyalty by bringing them closer to the action.

SSE Reward – 12 Green Rewards of Christmas

This annual campaign is the biggest draw for our base and our biggest registration driver. Considering the recent Energy crisis and through customer research and market sentiment we understood that we needed to be sensitive amidst this current climate. We adapted our usual ‘12 Rewards of Christmas’ campaign to ‘12 Green Rewards of Christmas’. We had an ambition to both Reward and educate therefore all prizes had a green or sustainable element – from getaways at eco-friendly hotels to €/£1,000 off a customer’s electricity bill. Plus our grand prize of solar panels installation with our partners Activ8. Further to this rather than our usual click to enter process we asked customers to answer Green Energy or sustainability questions to be in with a chance to win.

New Real Rewards Marketing Campaign in 2022

In 2022, SuperValu undertook a significant relaunch of its Real Rewards program with the biggest ever loyalty marketing campaign in the programs fourteen-year history. The marketing campaign reached into the letterboxes and inboxes of every member, delivering the news that big change was coming. Once members were informed, a significant national awareness campaign kicked off in May across TV, VOD, Radio, Outdoor, Press, In-Store, PR and Social. Supported by all 222 SuperValu stores, who brought the campaign to life in their own creative way both in store and on their local social pages.

Dulux Trade Paints enables Dulux to win the home makeover market

Dulux Trade Points; Dulux Paints Ireland and Chilli Pepper

As the world began to re-open in Jan-2022; The definition of ‘HOME’ had truly been re-defined: An office, a home-gym, a classroom, and a sanctuary! A whopping 44% of Irish homeowners, planned a ‘home makeover’ throughout 2022. It was set to be a busy year for the Paint Industry and Trade-Decorators! Irish-Trade-Decorators, who over the past two-years had faced gut-wrenching uncertainty over their livelihoods and businesses, found themselves trying to manage UNPRECEDENTED demand for their professional services.

THE RACE WAS ON!
Which paint brand in Ireland, was going to be the first choice for Trade-Decorators?
Dulux-Trade’s strategic ambition, to Win the home makeover market.
How? By leveraging their unique differentiator and superpower connector to Trade-Decorators,
The-Dulux-Trade-Points-Loyalty-Programme.

Food Alliance

Rewarding Excellence in Foodservice Powered by Kepak

Food Alliance is Kepak’s innovative Digital Loyalty Programme for Foodservice operators in Ireland. The program was created in a strategic alliance between Kepak and participating wholesale distributors as a way of supporting our loyal food service customers in a meaningful way while celebrating and driving excellence and innovation in the foodservice industry. Food Alliance is purpose-built to reward foodservice operators and provide commercial insights to drive business growth for Kepak, our distributors, and our end customers.

Sweete operates a loyalty agency which enables businesses in Ireland and the UK to operate long and short term loyalty campaigns for B2C,B2B and employee recognition programmes. Businesses can utilise Sweete’s in-house technology, travel agency, extensive rewards portfolio and partner relationships in order to deliver best in class programmes. Since 2014, Sweete has invested heavily in its in-house technology to move paper rewarding to digital. This has given us the capability to integrate with our clients and partners via API. Our technology also enables us to offer clients enhanced reporting which gives them the ability to benchmark performances in real time

Early Table is a restaurant discovery web site and a customer/employee engagement platform. People that book a table via Early Table.ie will enjoy discounts of 50% off their food bill. Hundreds of restaurant partners agree to offer an exclusive discount to those that book a table through the platform. Early Table has just launched its membership model allowing corporate clients to use Early Table as a unique loyalty &engagement tool. For as little as €10investment in Early Table tokens, Employees and Customers can save over €200 when they book their restaurants via the platform.

Tier One Corporate HR Benefits and Marketing teams are now investing in this highly appealing, high
value employee and customer reward option for a very small price. It all makes perfect sense.

WowThanks.com – Revolutionising Corporate Gifting worldwide

WowThanks.com is Ireland’s fastest growing entrant into the rapidly expanding corporate gifting space. Utilised by Reward & Loyalty professionals across Ireland’s best-known companies in sectors such as Insurance, Utilities, Telecommunications, Financial and Retail – WowThanks.com is a first to market solution that facilitates a fully digital gifting platform with 100% transparency on usage. Furthermore, WowThanks Clients receive rebates on any unredeemed vouchers – a truly unique solution that is revolutionising the world of corporate gifting.

WowThanks.com is a best in class product that is easy for users to enjoy, offers superb choice from both Irish & International big brand retail partners and reduces the time and cost involved on behalf of clients who use WowThanks for their corporate gifting needs.

AXA Plus, A record breaking year

Launched in 2006, AXA Plus was the first Customer Loyalty Programme of its kind by an insurance company in Ireland. Since then, AXA Plus has become an industry benchmark programme because the core principle is the passion to keep the customer and partner at the heart of everything we do. Our strength is the ability to constantly reinvent, flex, adapt tactics and react to market trends while keeping fully customer and partner focused. AXA Plus is an integral part of our direct retail strategy as we continue to evolve and react to market trends while keeping both our customers and partners top of mind.

The Electric Ireland Rewards programme has been a source of appreciation for it residential electricity and gas customers for nearly a decade. Since 2016, SuperValu has been a key strategic pillar of the Electric Ireland Rewards programme. To offer a more relevant and valuable experience, last year both Electric Ireland and SuperValu conducted extensive research and customer research. This led to the creation of a new loyalty scheme offering customers a more seamless journey and the opportunity to save up to €60 on their electricity and gas bills. Our collaboration with SuperValu has resulted in significant savings (€300,000) for customers as well as increased engagement.

Vodafone and ODEON teamed up to bring Vodafone customers hours of free entertainment Thanks to Vodafone Fantastic Days, every Wednesday customers can use the MyVodafone app to download up to four tickets to any film being shown on the following Tuesday in any ODEON cinema
nationwide. Offer codes are available while stocks last with no booking fee–just hours of free enjoyment.

Vodafone Ireland wants to thank customers for using their services via the Vodafone Fantastic Days reward programme. Whether you are a family wanting to see a Disney film, friends looking to laugh (and cry) at a romcom, or teammates wanting to see the newest blockbuster, Vodafone Fantastic Days is making Tuesdays the days (and nights) for a trip to an ODEON cinema.

Electric Ireland Rewards

The Electric Ireland Rewards programme has been a source of appreciation for it’s residential electricity and gas customers for nearly a decade. To offer an even more relevant and valuable experience, last year we conducted extensive research and customer feedback sessions which led to a redesign of the rewards program. Key aspects included showcasing our Irish heritage, enhancing reward offerings, promoting sustainability through green partnerships, and providing real value to customers through our SuperValu partnership. Our loyalty program stands out with direct bill savings, experiential memories, support for sustainable businesses, and ongoing value through seasonal and always-on offers.

Engeria Rewards:

Energia Rewards-enjoy exclusive rewards with real star Power. Energia's loyalty program is available to both Domestic and Business customers, offering discounts on shopping, hotels, activities and more. There is also the chance to enter a monthly competition and every quarter receive a special Energia Rewards Mega Moments giveaway. The objectives of Energia Rewards are clear: increase customer engagement and retention, reduce churn, and improve customer satisfaction. Now entering its 9th year, Energia Rewards is an integral part of Energia customer proposition.

SSE Reward–Rewards Worth Experiencing

SSE Reward is our loyalty platform where we showcase some of the best sponsorship assets on the island of Ireland such as Dublin Zoo, the SSE Arena Belfast and the SSE Airtricity-League of Ireland. Further to this we have a host of offerings to generate additional value for our customers such as SSE Hotel Breaks where all customers get an additional €20 off per night at Irelands top hotels, Early Table offering discounts at hundreds of restaurants across Ireland and to cater to our young family centric base, SSE Daycations where customers will find recommendations and discounts across entertainment and tourists locations throughout Ireland.