Unfortunately due to further public announcement around Covid-19, and intensifying fears around the spread of the Coronavirus, Irish Loyalty Awards Stakeholders feel it is important to be social responsible in managing events during this high risk time, hence the decision has been made to postpone the Irish Loyalty Awards 2020 and Summit till a later date in 2020 . Reaching this stage is a great achievement for our Finalist, it is important they get the recognition and reward they deserve among the peers and the loyalty industry. Rescheduled date will be published once confirmed.


The Irish Loyalty Awards 2020 in association with Visa will recognise excellence, innovation and achievement in loyalty for Irish companies who are building lasting and profitable relationships with customers within Ireland across every sector.

With more and more loyalty programmes launching every week, a strong contingent of Irish businesses are now differentiating themselves with outstanding loyalty initiatives. The Irish Loyalty Awards will celebrate brands that aspire to create customer loyalty and are finding new ways of driving loyal behaviours that place the customer at the heart of their business model. Supporting the recognition of best in class will highlight the necessity of the industry to continue to constantly adapt, improve and develop their loyalty offering to compete in a highly competitive environment.

The Irish loyalty awards will be targeting the loyalty industry across all sectors, providing our entrants with a prestigious opportunity in the loyalty field to raise their profile and be recognised as a leader and innovator in their sector. The black-tie gala awards ceremony will take place on the 12th March 2020 at the prestigious 5* Intercontinental Hotel in Ballsbridge, Dublin. A fantastic opportunity for the industry to network and recognises the rising stars of Irish loyalty.

The awards are open to different sector across 19 categories covering key disciplines of loyalty in Ireland. Unique to these awards is that the general public have the opportunity to vote for the overall loyalty programme of 2020 via our online voting portal. This vote together with our judge’s vote will result in the overall Loyalty of the Year programme 2020 selection.