Entry is now closed for 2020/21
The Irish Loyalty Awards 2020/21 are open to all businesses in the Island of Ireland that have loyalty at the heart of its business.
Irrespective of size or profile, entries are welcomed from all companies, brands, agencies and loyalty technology providers.
A total of 19 categories (scroll down to see categories below), designed to reflect the loyalty and business models currently in practice in today’s Irish market place, are available to enter.
There is no limit on the number of categories which a company can enter.
If you have any questions, please contact our Awards Team who can answer your queries or arrange a time to talk you through the process, category selection and making the most of your Irish Loyalty Awards 2020/21 Awards entry.
This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the Financial Service sector. Judges will reward a customer-centric loyalty offering that demonstrates a cohesive, strategic approach under one or more of the following criteria – value to the customer, commercial benefits, partnerships, customer engagements, and user experience.
This award will be awarded to the brand which can show that it has operated the best loyalty programme in the insurance sector and delivered on overall program objectives. Entrants will be judges under one of more of the following criteria – Customer value proposition, impact of the loyalty programme on performance metrics, levels of engagement and active membership, impact on attrition rates. Judges will also be awarding marks for creativity and innovation throughout its loyalty offering.
The awards will be awarded to the brand or organisation that can best demonstrate how the loyalty programme has differentiated itself and capitalised on opportunities for a business with a highly competitive “switcher” environment. Entrants will be judges under one or more of the following criteria – the effective adoption of a loyalty offering into the utility sector, customer value proposition and relevance to customer base, level of take-up and active participation. In addition, if this is a establish programme judges are keen to see evidence of strategies to reinvigorate the programme since launch,
This category can be entered by brands that have launched or relaunched a loyalty offering in the last 24 months. Judges will be looking for a cohesive customer loyalty strategy that can demonstrate a customer value proposition that results in positive business outcomes such as retention/acquisition and increased basket spend. Judges will be interested to see in particular, how the new loyalty offering has engaged the customer and the overall commercial benefits for the brand or organisation.
This award will go to the retail organisation or brand that has demonstrated the value to the customer via the loyalty offering and the overall commercial benefits to the organisation. Judges will be looking for the overall level of engagement within the programme of both existing and new customers. Evidence of a cohesive customer loyalty strategy and effective CRM programme to grow and retain customers through the loyalty proposition will be important. Entrants are invited from across the complete retail section (excluding food) irrespective of the type of loyalty offering (from large membership programmes to experiential exclusive experiences). In addition Judges will seek alignment to brand values and goals across a well thought out loyalty programme.
This award will go to the Food Retail organisation or brand that has demonstrated the value to the customer via the loyalty offering and the overall commercial benefits delivered to the organisation. Evidence of a cohesive customer loyalty strategy and effective CRM programme to grow and retain customers through the loyalty proposition will be important. The award will go to the food retail organisation that has demonstrated the best loyalty proposition under one or more of the following criteria – membership enrolment, levels of customer engagement, redemptions offering, creativity & innovation. Entrants are invited from across the complete food retail sector irrespective of the type of loyalty offering (from large membership programmes to experiential exclusive experiences. In addition, Judges will seek alignment to brand values and goals across a well thought out loyalty programme.
This award will be awarded to the brand which demonstrates that it has operated the best loyalty offering in its sector – Restaurants/QSR and can demonstrate how it has offered the best loyalty offering under the following criteria – Customer value, user experience, commercial benefits, customer engagement, creativity, and innovation.
The award will be awarded to the brand or organisation that has implemented the best innovation within its loyalty programme or offering. Judges will be look for innovation in the form of new technology, creative strategy or campaign centred in the loyalty space. The winning entrant will be able to showcase lateral, out of the box thinking that has been successfully implemented and has delivered measurable commercial results for the business.
This award will go to brand of organisation that can demonstrate a customer-centric approach and feels, giving customers a seamless and intuitive experience within its loyalty programme. Judges will be looking at how the programme fits the target audience and ease of interaction with the programme. Entrants will be judged under one of more of the following criteria – emotional engagement, value proposition, customer experience, smart and relevant communications and commercial benefits for the organisation.
This award will recognise the loyalty initiative where technology has played a pivotal role in enhancing their overall loyalty offering or programme. Judges will be seeking innovation and the use of technology to improve overall programme functionality such as better experience, personalisation, data insights, improved communications and any other key benefits. Entrants should also highlight how this technology has provided a competitive advantage which could be defined as new customers acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in line with the brand objectives. Mobile wallets, AI, IoT, all other connected environments can be entered under this category. Entries that have been fully integrated together with initiatives currently in the test phase can enter.
This award will recognise organisations that are placing the employee at the heart of everything they do, boosting customer retention and profits through the focus of employees. Judges are interested to see recognition programs that have helped to motivate employees (Franchise/Distributors) in a way that encourages positive approaches and outcomes. The award will go to the organisation that can demonstrate how it has operated the best employee recognition programme under one of more of the following criteria: employed engagement, business value, measurable impact, creativity & innovation and alignment with business goals.
The award will go to the organisation operating a loyalty initiative within the Travel, Leisure and Experiences (attractions. restaurants, venues) sectors that can demonstrate that it has operated/implemented the best loyalty programme or initiative based on the one or more of the following criteria – customer value proposition, innovation and creativity, ROI & commercial benefits, levels of engagement.
This award will go to the organisation or brand that has a programme launched in Ireland for more than 5 years and that can demonstrate to judges the long-term commercial value the program has delivered to the organisation. Judging will be based on the following criteria – overall customer engagement, retention & acquisition, increase the share of wallet and overall customer value proposition, creativity & innovation, CRM strategy. Judges are keen to see the loyalty programme alignment to brand values and goals over the long-term. In addition, Judges will also be focusing on how the programme has remained relevant with changing technology and communication channels to maintain and increase ongoing programme participation.
This award will go to the brand or organisation that has linked loyalty to deliver its organisation corporate social responsibility goals; this is open to all community initiatives, social, environmental, ethical, working with charities etc. The judges are looking for initiatives that not only benefited society but also executed successfully and incorporated into the overall loyalty strategy of the organisation. Judges will also be on the lookout for innovation and creativity and the long-term impact of these initiatives.
The awards will go to the organisation or brand that can demonstrate how it has implemented the best marketing campaign linked to its loyalty programme or initiative. The judges are looking to recognise a company that has developed a wining campaign to address a challenge in the marketplace, utilise outstanding creative elements that engages new or existing customers through smart and relevant communications. Ability to demonstrate the performance metrics of the campaign are important. Judges are also keen to award marks to the best performance marketing campaign in terms or creativity and innovation whatever the budget size.
The awards will go to a business that operates a B2B loyalty initiative and can demonstrate how it has delivered the best B2B loyalty initiative under one of more of the following criteria – Loyalty proposition and value to the organisations, B2B engagement, commercial benefits, innovation and creativity. Judges will be accolading business that has gone the extra mile to foster closer relationships with their customers and win over their loyalty.
This award will go to the organisation that can demonstrate excellence in partnership as part of its overall loyalty strategy. The awards will recognise a loyalty coalition loyalty program that offers incentives/attractive benefits to customers from two or more businesses and delivered substantial value to participating Partners. The award will be judged under the following criteria – consumer value, increased engagement and behaviour change, customer-centric initiatives and rewards, and the competitive advantage it delivered to the participating partners.
The Community Loyalty Programme of the Year will be awarded to the company/club who can demonstrate a high level of success in delivering a local or regional community loyalty initiative. Judges will consider consumer value, increased engagement and behaviour change, customer-centric initiatives and rewards. Judges will be keen to focus on approach and connections within the community and how local brand champions have supported and joined together. Any evidence on how the community has strengthen member businesses, kept local consumer spend in the community (or sector), and provide multiple other community economic and social benefits should be highlighted
Community coalition programmes will also be of key interest to the Judges.
The SME Loyalty Programme of the Year will go to the SME organisation that can show how they have operated the best loyalty programme within its sector. Entries need to address one or more of the following criteria- value to the customer, commercial benefits and ROI, customer engagement. Judges will be particularly looking for creativity and innovation from this category with alignment to brand values and goals across a well-thought-out and executed effort. Entrants from the exploratory, low budget initiatives are encouraged.