Is your loyalty programme tech-enabled? 4 ways Irish brands are winning customer loyalty digitally

Today’s consumer is fickle. As belts tighten and the cost of living crisis continues, brand loyalty is hard-won. Consumers have a renewed focus on value. Almost all industries are busy strategising how to reduce churn and how to ...

Thirty years since SuperClub goof points

In 1993 Ireland’s Superquinn was the first supermarket in Europe to introduce a technology-based loyalty program – “SuperClub”.  The program was points based in the traditional way we know it, and its mission was simply to ...