Best Financial Services Loyalty Programme of the Year

Avantcard

Avantcard launched its first ever credit card rewards programme, called “Avantages”, in June 2018.  Avantages is a unique rewards platform designed to offer the broadest range of distinct and always-on offers in the market.  It was built using multiple partners with links to both global and local brands.  It consists of four distinct offerings – hundreds of cashback and discount offers in the shopping and lifestyle portal, travel cashback via a partnership with booking.com, Mastercard Priceless cities, and competitions. The offers cover a wide range of categories, including travel, entertainment, dining, fashion and clothing, health and well-being, sports and fitness, food and wine, jewelry, technology, motoring and much more.

avantcard.ie

Permanent TSB

“Explore with Permanent TSB, Rewarding customers in three great ways”

The Explore Account is a unique proposition offering an alternative to customers to standard bank accounts with hefty fees.

Customers have the ability to earn cashback without changing their everyday behaviours. 

GoREWARDS in partnership with VISA is our exciting way of rewarding customers with cashback from a wide range of high street & online brands, paying by debit card.

10c back for every debit card purchase

Up to 5% cashback on bills with selected direct debits with our exclusive partners Sky, SSE Airtricity and CircleK.

Customers so far have been rewarded with €3.2m in total.

Allied Irish Bank (AIB)

AIB Everyday Rewards is a partnership with Visa that offers rewards to AIB customers when they need them most. Once a customer has registered their Visa debit or credit card, they can receive up to 15% cashback with some of Ireland’s favourite retailers at key shopping periods.

The scheme’s large and engaged base enjoy cashback offers every week, and standout offers during the 4 peaks of the annual retail calendar – Easter, Summer, Back-To-School and Christmas.

AIB Everyday Rewards is loved by customers, offers an edge to participating retailers and helps make the AIB day-to-day brand experience more actively engaging. www.aib.ie/everydayrewards

Best Insurance Loyalty Programme of the Year

Axa Insurance

Operating in one of the most highly regulated markets, AXA know all too well that buying insurance doesn’t usually excite the consumer. The AXA Plus Loyalty Programme was developed to add even more value in our relationship with customers. Running for over 12 years it brings our customer commitment to life outside of the normal interaction people are used to having with their insurance company. As the number one car and home insurance brand in the country, we’re proud to not only offer polices with extensive cover, but a loyalty programme that sets us apart. We designed AXA Plus to ensure customers get more from us than just insurance.

axaplus.ie

Liberty Insurance

Liberty Insurance Ireland is one of Ireland’s leading car and home insurance providers.

Over the past 3 years, Liberty Insurance has been on a quest to recognise its loyal customer base through relevant customer engagement activity and building its loyalty programme ‘Liberty Gestures’.  Liberty Insurance recognises that loyalty success is not attained by a rewards programme alone. Their integrated customer engagement and loyalty strategy has proven to deliver excellent results such as high customer engagement, the quality of their communications rated as high, and an improving RNPS score.
Going forward they are set to enhance Liberty Gestures to add further value to their customers and the business. libertyinsurance.ie

123.ie

At 123.ie we know customers are increasingly savvy about shopping around, and we don’t underestimate the importance of showing appreciation to them, in a manner that is true to our brand platform “Simple is Smarter”. To give our customers a reason to stay with us, in 2015 we launched the 123+ Rewards loyalty programme. We teamed up with a selection of well-loved brands in fashion, dining and leisure, to offer great deals, offers and competitions to our customers year-round, allowing us to communicate with them regularly (not just at renewal time). In 2017 we optimised our login user experience, and upgraded our website for mobile. All this is central to demonstrating how much we appreciate our customers’ loyalty to us, in the hope they will keep us top of mind when it comes to renewal time to prevent shopping around or switching.

123.ie/about-us/123-rewards

Best New Loyalty Launch of the Year

Sky Ireland

Sky’s VIP Programme – A loyal relationship is not based on how much customer spend, it’s based on the time you have had together www.sky.com/pages/vip

Our challenge: While customers love the Sky product, they don’t always feel the brand appreciates them or has their best interest at heart.

Our insight: Traditional loyalty programmes had lost their way, focused on reinforcing transactional relationships through enticement to buy over a genuine recognition of customer loyalty.

Our programme: “The longer you are with us the better it gets” specifically designed with the purpose of recognising and appreciating customers for the time they have spent with us, not the depth of their pocket.

Our result: We are currently at 121k customers enrolled into the programme with a plan to enrol 40% of our base by the end of the year

sky.ie

Bank of Ireland (BOI)

The Bank of Ireland Live Life Rewards loyalty programme provides cashback to customers who use their debit card in a number of participating leading retailers. There is no need for vouchers, loyalty cards or offer codes. Customers simply register their Bank of Ireland Debit card for Live Life Rewards and check the weekly offers. They then shop in-store and online using their Bank of Ireland debit card and receive cashback into their account. Live Life Rewards launched in March 2018 by Bank of Ireland in partnership with Visa.

Bank of Ireland

SSE Airtricity

In January 2019, we launched a brand-new loyalty platform for our customers that transcends borders; called SSE Reward. We moved away from our previous UK based loyalty platform and created a bespoke site that is specifically just for our NI and ROI customers.

SSE Reward brings our customers offers to suit their region and interests. In terms of user experience, our aim was to make the platform clear, easy to navigate, and enjoyable to use with regularly refreshed content and offers.

We operate within a highly competitive and price driven market, so we’ve developed this platform to add some real value to our customer’s lives and provide more than just a utility service.

 https://ssereward.ie/

Best Retail (non-food) Loyalty Programme of the Year

Brown Thomas

BROWN THOMAS LOYALTY – IT’S FOR YOU

Brown Thomas is Ireland’s most beautiful department store featuring the best brands in the world.

Our flagship store, a landmark on Dublin’s Grafton Street since 1849, is the luxury destination for Women, Men, Beauty, Home and Gifting.

From the doorman’s greeting to the sales consultant’s smile, our bond with our customer is all important.

At Brown Thomas, we pride ourselves on making every experience a special, memorable occasion, leaving our customers with something to love every time.

brownthomas.com

Glanbia

CountryLife Garden Centres are a network of 14 award-winning garden centre from Glanbia Ireland, Ireland’s #1 farm and rural retailer with 53 outlets. CountryLife are dedicated plant centres with expert horticulturists in every store and a wide and varied range of quality plants, 90% of which are grown in Ireland.

The CountryLife loyalty club has been growing rewards for gardening enthusiasts since 2011 with a highly effective points-based rewards club offering members 5% back on all their garden centre purchases. Members consistently rank CountryLife loyalty club as one of their favorite loyalty schemes!
glanbiaireland.com

Applegreen

‘Customers ‘at heart of’ business; revitalised offering enabled customer re-engagement, increased traffic to sites, growth in sales revenue/customer lifetime value – by recognising customer contribution and rewarding loyalty’.

Est 1992, No. 1 Motorway Service Area operator in ROI. 368 sites across 3 territories – ROI: 184, UK: 112 & USA: 72).

Distinctive convenience retail offering in forecourt space:

  • “Low fuel prices, always” price promise to drive footfall to the stores.
  • “Better Value Always” in-store tailored retail offer, and
  • “High quality” food and beverage offering: premium products and service to the customer.

Strategic food partnerships: Burger King, Subway, Costa Coffee, Greggs, Lavazza, Chopstix, Freshii and own ‘Bakewell’ brand.

Culture of ‘Giving Back’. Since 2009 Charitable Fund raised over €2.5m for Irish Charity Partnerships.

For more information on the Applegreen Rewards Programme, visit applegreen.ie

Best Retail Food Loyalty Programme of the Year

Spar

Launched in 2012, the My SPAR Rewards Club Programme was created to reward loyalty and offer price discounts to loyal SPAR customers. The loyalty programme successfully caters for approx. 149,000 SPAR shoppers, and in 2017 the programme was updated in line with market trends with the launch of the My SPAR Rewards Club mobile app. In this new convenient format, the programme drives loyalty through offering immediate price discounts, weekly special offers, free tea / coffee and rewards from 3rd party partners to SPAR shoppers. bwg.ie

Circle K

Play or Park is the loyalty program from Circle K, giving customers the chance to win a once-in-a-lifetime experience every month. Each month our members can choose to Play their points to try and win that month’s prize, or Park their points for a later prize. The scheme now has over 500,000 registered members, and continues to grow we roll out more benefits for our customers. In 2018, we launched our innovative digital Coffee Loyalty offer to Irish consumers, and we have even more exciting new developments coming in 2019. With over one million Irish customers visiting our stores every week, rewarding our members is at the heart of Circle K’s business strategy for growth and customer retention. Customers can download Circle K app, or log on to www.playorpark.ie to Play.

Supervalu

Real Rewards launched in 2009 and is celebrating 10 years this year. In October 2016, SuperValu re-launched its loyalty programme and transformed it into Ireland’s first multi-partner programme. Boasting 1.25 million members and 200k app downloads, Real Rewards is Irelands largest grocery data base with a focus on digital-first.

supervalu.ie/rewards

Best QSR Loyalty Programme of the Year

Insomnia

Insomnia Treats loyalty programme was launched in 2014 and is recognized in all Insomnia High Street Stores across Ireland. Insomnia Treats allows customers to scan key fobs, card or the Insomnia app (available for IOS & Android) at the till to collect rewards when they transact in any (company owned) Insomnia store.

The Insomnia Treats loyalty programme has been brewing up exciting and new offers for their customers every year and adding up new exclusive treats and functionalities to improve customer’s experience, from introducing prepayment to sustainability incentives such as offering free coffee with the purchase of a Keep Cup. insomnia.ie

O’Briens Sandwich Bar

Applegreen

‘Customers ‘at heart of’ business; revitalised offering enabled customer re-engagement, increased traffic to sites, growth in sales revenue/customer lifetime value – by recognising customer contribution and rewarding loyalty’.

Est 1992, No. 1 Motorway Service Area operator in ROI. 368 sites across 3 territories – ROI: 184, UK: 112 & USA: 72).

Distinctive convenience retail offering in forecourt space:

  • “Low fuel prices, always” price promise to drive footfall to the stores.
  • “Better Value Always” in-store tailored retail offer, and
  • “High quality” food and beverage offering: premium products and service to the customer.

Strategic food partnerships: Burger King, Subway, Costa Coffee, Greggs, Lavazza, Chopstix, Freshii and own ‘Bakewell’ brand.

Culture of ‘Giving Back’. Since 2009 Charitable Fund raised over €2.5m for Irish Charity Partnerships.

For more information on the Applegreen Rewards Programme, visit www.applegreen.ie

Best Utilities Loyalty Programme of the Year

Sky Ireland

Sky’s VIP Programme – A loyal relationship is not based on how much customer spend, it’s based on the time you have had together www.sky.com/pages/vip

Our challenge: While customers love the Sky product, they don’t always feel the brand appreciates them or has their best interest at heart.

Our insight: Traditional loyalty programmes had lost their way, focused on reinforcing transactional relationships through enticement to buy over a genuine recognition of customer loyalty.

Our programme: “The longer you are with us the better it gets” specifically designed with the purpose of recognising and appreciating customers for the time they have spent with us, not the depth of their pocket.

Our result: We are currently at 121k customers enrolled into the programme with a plan to enrol 40% of our base by the end of the year

sky.ie

SSE Airtricity

In January 2019, we launched a brand-new loyalty platform for our customers that transcends borders; called SSE Reward. We moved away from our previous UK based loyalty platform and created a bespoke site that is specifically just for our NI and ROI customers.

SSE Reward brings our customers offers to suit their region and interests. In terms of user experience, our aim was to make the platform clear, easy to navigate, and enjoyable to use with regularly refreshed content and offers.

We operate within a highly competitive and price driven market, so we’ve developed this platform to add some real value to our customer’s lives and provide more than just a utility service.

 https://ssereward.ie/

Bord Gáis

The Bord Gáis Energy Rewards Club was set up in 2012 and was the first Rewards Club from an Irish energy provider. It was set up as a way of ‘saying thank you’ to our customers and allows us to engage with our customers about something other than just price, and reward them for being a Bord Gáis Energy customer.  At its core it has three central pillars. Tesco, The Bord Gáis Energy Theatre and the GAA Hurling Championship.

bordgais.ie

Best Loyalty Industry Innovation

Shannon Heritage

On December 1st Shannon Heritage, Irelands largest commercial operator of tourist attractions, launched a new suite of annual membership packages to appeal to its loyal domestic visitor base just in time for Christmas gifting. The Shannon Group company owns and operates 8 day visitor attractions and 4 evening entertainment experiences including Bunratty Castle & Folk Park, King John’s Castle Limerick and Malahide Castle & Gardens, in partnership with Fingal County Council. Appealing to different visitor segments and needs, the customer centric membership includes a Bunratty Castle and Folk Park Annual Pass, a Shannon Heritage Gold Membership for access to all attractions and, a Shannon Heritage Platinum Membership which includes free access to all seasonal family events including Christmas Experiences. Each membership card offers bespoke rewards and discounts across F&B, retail, exclusive member events and early bird event rates.

shannonheritage.com

Aboretum

We spoil our A-List members with exclusive benefits because we truly value our customers. Our customers value our programme because they get a range of personal benefits, rewards and surprises. A-list is unique it’s not another me too points based programme. Our customers are all different so we don’t want to treat them the same.

Members are rewarded in 3 ways

Just because – these are feel good factor, no spend qualifier, benefits in our restaurant and third party benefits just because they are a member. We enhance their lifestyle outside of the shopping experience with us as well as give exclusive pricing on certain products.

Behavioural based – The rules of engagement, this is where we set little challenges for our customers, ‘if you do this for us, we’ll do that for you’ open, honest and personalised communications based on their interest and buying behaviour. We use this to drive profitability, engagement and acquisition of new members.

Random acts of kindness – these are gifts that are used to engage with our members surprise and delight like gifts on their birthdays or little thank you’s for being loyal to us

We measure EVERYTHING we do.

GAA

Bearing in mind the many hours GAA members and supporters spend training, traveling to games, organising fixtures, lining pitches etc., the GAA decided to reward their loyalty, but in a unique way. Enter GRMA, which is an abbreviation of “Go Raibh Maith Agat”. Translated into English, this quite simply means “Thank You”.

The GRMA programme enables GAA members and supporters to earn points for going to matches and avail of rewards such as jerseys, footballs, sliotars, match tickets, Croke Park tours, and exclusive offers. Find out more at gaa.ie.

Best Use of Direct Mail Loyalty Communications

Permanent TSB

“Explore with Permanent TSB, Rewarding customers in three great ways”

The Explore Account is a unique proposition offering an alternative to customers to standard bank accounts with hefty fees.

Customers have the ability to earn cashback without changing their everyday behaviours. 

GoREWARDS in partnership with VISA is our exciting way of rewarding customers with cashback from a wide range of high street & online brands, paying by debit card.

10c back for every debit card purchase

Up to 5% cashback on bills with selected direct debits with our exclusive partners Sky, SSE Airtricity and CircleK.

Customers so far have been rewarded with €3.2m in total.

Liberty Insurance

Liberty Insurance Ireland is one of Ireland’s leading car and home insurance providers.

Over the past 3 years, Liberty Insurance has been on a quest to recognise its loyal customer base through relevant customer engagement activity and building its loyalty programme ‘Liberty Gestures’.  Liberty Insurance recognises that loyalty success is not attained by a rewards programme alone. Their integrated customer engagement and loyalty strategy has proven to deliver excellent results such as high customer engagement, the quality of their communications rated as high, and an improving RNPS score.
Going forward they are set to enhance Liberty Gestures to add further value to their customers and the business. libertyinsurance.ie

Gamestop

GameStop is entering their loyalty program GameStop+ in the Irish Loyalty Awards as recognition for the success this program has been for our customers and our company as a whole. We have created a program that offers rewards throughout the year to those customers that continuously shop with us and remain loyal to GameStop. These loyal, repeat customers help us grow our business both through sales and also giving us an insight into what products are most suited to them, aiding us to make better business decisions. The loyalty programme at GameStop is a points-based offering which customers can easily join online or in store for free. Whilst a GameStop+ member; our customers can collect carrots (points) on every purchase, pre-order and trade-in at GameStop. Collect enough carrots and they can level up to unlock even greater benefits! Our GameStop+ program and sign up can be found at: www.gamestop.ie

Best Customer Experience

Three Ireland

GAA

Gamestop

Glanbia

Aboretum

Best Technology Loyalty Programme of the Year

Three Ireland

‘3Plus’ is Three Ireland’s loyalty programme, available to all Three’s voice customers. Customers benefit from rewards, offers, competitions and access to unique experiences that leverage Three’s sponsorship assets and nationwide partner network. 3Plus delivers tangible commercial and customer benefits. Our key purpose is to strengthen the relationship Three has with its customers. We do this by offering meaningful rewards and customer benefits that increase in value the longer you stay. Delivered digitally at the touch of a button from your phone, this allows customers ‘get more’ from their mobile operator, giving them more reasons to stay.

In 2018 3Plus delivered significant commercial growth and drove advocacy for the Three brand, acting as a powerful influencer. We demonstrated to customers that loyalty is rewarded which resulted in more customers staying with Three and benefitting by doing so.

plus.three.ie

Supervalu

The SuperValu Real Rewards app is leading the way with a first-to-market Loyalty app in a fiercely competitive grocery retail sector. Attracting its most loyal members onto the