The Irish Loyalty Awards have brought together a broad spectrum of independent experts, who either specialize in a field or who have experience and insight into different aspects of the loyalty industry.

Each judge is selected due to their achievements within the business and the loyalty industry. Their varied backgrounds allow them to critique each category of the Irish Loyalty awards. The judging process is entirely independent of the management of the awards and to ensure that the highest standards of integrity are maintained, each judge must sign a code of conduct outlining the overall judging guidelines and standards.

The objective judging panel will follow a detailed adjudication process which involves the evaluation of each entry against specific KPIs. Shortlisted finalists for each category will be announced and published in the Sunday Business Post.

Following a long day of deliberation, the judges will select the overall winners who will be announced at the Gala awards ceremony on the 17 June 2021 at Kilkea Castle, Co Kildare.


Andrea Burchette

Andrea Burchett

Group Head, IAG Connect

Andrea has provided executive leadership in the airline, e-commerce, and loyalty sectors for the past 24 years in complex, uncertain, high paced, multi-stakeholder environments. Having recently been a chief architect and an executive leader of both the launch of .air and the merger of the BA, Iberia, and Airmiles loyalty programs resulting in the creation of a new global brand (Avios).

Tim Aritis

Founder/COO Intounch

Tim obtained his masters in Marketing in the Netherlands after which he started his career at Google. He held various roles in Sales and Product and was selected for the “leadership excellence” programme in conjunction with Walt Disney.

In 2015 he co-founded Intouch.com – an edge computing platform that enables physical retailers to unlock new customers experiences in-store by utilising IoT born data-streams.”

John Miller

John Miller

Head of dunnhumby Ireland

John Miller has a strong track record in the Retail Industry across the UK&I and Japan. He is the MD for customer loyalty pioneers dunnhumby Ireland, partnering with Tesco Ireland and Woodie’s DIY.

Previously he has held commercial positions in FTSE 100’s, and most recently established the dunnhumby Mitsui Bussan Joint Venture in Tokyo partnering with global convenience giant 7&I holdings.

He obtained his Executive MBA in 2017 at Henley Business School winning an Academic Award.

Aileen Cummins

Managing Director Kooplah

Winner of “Best use of Digital” category in the Businesswoman of year awards. With over 15 years of senior marketing experience spanning across a multitude of industries including Fashion, Food, Beauty, Tech and Commercial & Residential Property with a particular focus and strong experience in digital marketing, content creation and customer retention programmes.

william sparks

William Sparkes

William Sparkes –ACII Chartered Insurer – is currently the Loyalty, Public Relations and Sponsorship Manager in AXA Insurance Ireland. William has over 30 years’ experience in the financial services industry and has held a wide range of management positions. Specialties include, loyalty programmes, customer relationship management, business development, retention strategies, public relations, product development, innovation, channel management (direct and intermediary), customer acquisition and client management.

William created and implemented AXA Ireland’s award winning customer loyalty programme AXA Plus. In addition to managing AXA Plus his current responsibilities include, innovation, product development, public relations, social media and brand reputation.

William is a member of the Chartered Insurance Institute, Marketing Institute of Ireland and the Sales Institute of Ireland.

Phil Mooney

Phil has over 25 years’ experience in Retail, Sales and Operational Management, B2B and Channel Management.

With a proven record in building and developing new revenue channels in retail, implementing cost effective systems to ensure continuity and growth.

He headed up the Corporate channel in Arnott’s developing it from the ground up to a B2B Gift Card and Corporate Gift platform delivering in excess of €1m pa.

Strong focus on relationship management and developing ancillary revenue streams.

Other Senior Positions were held at DSGi and Kilkenny Group.

He is currently a Consultant with Giftcard Consulting the UK’s leading independent Gift Card consultancy working with International clients in the Incentive, Loyalty and Retail sectors.

He is also the Executive Director of IMA Europe. (Incentive Marketing Association) and is the current Chairman of IMA Ireland.

Nordyn Nyacine

Director & founder of NY Consulting Ltd

Nordyn Yacine is an internationally-experienced Senior Advisor with extensive track record of strategically-driven business transformation and innovation driven programmes and business-building in developed and emerging markets.

Financial Services digital & Fintech executive with successful experiences in business building and innovation change for world class organizations and Fintech start-ups. An expert in the latest trends in digital & mobile transformation and how these new industries changed the way to engage with consumers.

Nordyn completed a professional career of 25 years mainly with international jobs in 4 companies. (Eastman Kodak, as Head of Africa Business Development, Automobiles Peugeot, as head of Digital Global Deployment, MasterCard Europe as Director of eCommerce Europe and currently as an Entrepreneur & Senior Advisor in Cards & Payment, Bank & Retail’s Reward industries)

Expert in credit card loyalty, he launched card-linked and loyalty marketing programmes in France, UK, Holland and Mexico

John Hurley

John Hurley Chairperson

Global Brand CX Director at Digital Marketing Institute (DMI)

John is Global Brand CX Director with the Digital Marketing Institute, linking brand and customer experience for global digital learning capabilities. He has developed strategy, customer experience and transformational brand ideas at clients and Agencies.

He has worked for British Airways in the UK and US in brand and loyalty,
at Disney managing corporate alliances with Coca-Cola and American Express, and as Director of Business Development. At Lucasfilm, he was International Marketing Manager for ‘Star Wars: Episode 1’.

More recently he has worked on payment technologies at Valista and Payzone and for Dublin Airport winning the Routes World Marketing Award.